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Dana Valikai

Dana brings 20+ years of marketing and communications experience, specializing in lifestyle, beverage, and food brands. She’s led high-impact campaigns for Coca-Cola, Nike, and Gatorade, driving brand awareness and consumer engagement. With expertise in media relations, integrated marketing, and experiential storytelling, Dana fosters cross-team collaboration to deliver results-driven impact at EHY.

Over 163 Million Impressions, Zero Paid Spend: What Idaho Potatoes Can Teach Legacy Food Brands About Staying Relevant Marketing Tactics
March 27, 2026

Over 163 Million Impressions, Zero Paid Spend: What Idaho Potatoes Can Teach Legacy Food Brands About Staying Relevant

If you can make potatoes interesting, you can make anything interesting. Potatoes are one of the most familiar foods in America. They’re affordable, widely used, and found in nearly every kitchen. That kind of ubiquity is a strength, but it also creates a challenge. When a product has always been…
Dana Valikai 0
A mannequin displays a red dress and a necklace, representing fashion in a marketing context for a food branding agency.
The Food Brand Fashion Playbook: Collaborations, Collections, and Cultural Moments Brand Activation
August 5, 2025

The Food Brand Fashion Playbook: Collaborations, Collections, and Cultural Moments

When Panera's $200 Croissant Clutch (a style-forward handbag that actually keeps your breakfast sandwich warm) sold out within hours, it represented more than quirky merch. And when Ben & Jerry's collaborated with Nike to produce their limited-edition "Chunky Dunky" sneaker, they created more than footwear. They engineered a playful cultural…
Dana Valikai 0
How Idaho Potatoes Stole the Spotlight at the FIS World Cup—Without a Title Sponsorship Brand ActivationChallenger Brand StrategySponsorship
April 11, 2025

How Idaho Potatoes Stole the Spotlight at the FIS World Cup—Without a Title Sponsorship

A fresh perspective on how support-level sponsorships can drive outsized impact for challenger brands In event marketing, title sponsorship is often seen as the only path to meaningful impact, especially at high-profile events. But visibility and value don’t always go to the highest bidder—and smart brands know it. With the…
Dana Valikai 0
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