Marketing Tactics

March 27, 2026

Over 163 Million Impressions, Zero Paid Spend: What Idaho Potatoes Can Teach Legacy Food Brands About Staying Relevant

If you can make potatoes interesting, you can make anything interesting. Potatoes are one of the most familiar foods in America. They’re affordable, widely used, and found in nearly every kitchen. That kind of ubiquity is a strength, but it also creates a challenge. When a product has always been…

Dana Valikai 0

Brand Activation

August 5, 2025

The Food Brand Fashion Playbook: Collaborations, Collections, and Cultural Moments

When Panera's $200 Croissant Clutch (a style-forward handbag that actually keeps your breakfast sandwich warm) sold out within hours, it represented more than quirky merch. And when Ben & Jerry's collaborated with Nike to produce their limited-edition "Chunky Dunky" sneaker, they created more than footwear. They engineered a playful cultural…

Dana Valikai 0

Brand Activation Challenger Brand Strategy Sponsorship

April 11, 2025

How Idaho Potatoes Stole the Spotlight at the FIS World Cup—Without a Title Sponsorship

A fresh perspective on how support-level sponsorships can drive outsized impact for challenger brands In event marketing, title sponsorship is often seen as the only path to meaningful impact, especially at high-profile events. But visibility and value don’t always go to the highest bidder—and smart brands know it. With the…

Dana Valikai 0