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Brand Activation

A mannequin displays a red dress and a necklace, representing fashion in a marketing context for a food branding agency.
The Food Brand Fashion Playbook: Collaborations, Collections, and Cultural Moments Brand Activation
August 5, 2025

The Food Brand Fashion Playbook: Collaborations, Collections, and Cultural Moments

When Panera's $200 Croissant Clutch (a style-forward handbag that actually keeps your breakfast sandwich warm) sold out within hours, it represented more than quirky merch. And when Ben & Jerry's collaborated with Nike to produce their limited-edition "Chunky Dunky" sneaker, they created more than footwear. They engineered a playful cultural…
Dana Valikai 0
How Idaho Potatoes Stole the Spotlight at the FIS World Cup—Without a Title Sponsorship Brand ActivationChallenger Brand StrategySponsorship
April 11, 2025

How Idaho Potatoes Stole the Spotlight at the FIS World Cup—Without a Title Sponsorship

A fresh perspective on how support-level sponsorships can drive outsized impact for challenger brands In event marketing, title sponsorship is often seen as the only path to meaningful impact, especially at high-profile events. But visibility and value don’t always go to the highest bidder—and smart brands know it. With the…
Dana Valikai 0
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