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Challenger Brand Strategy

A man in an apron stands in a kitchen, representing a food marketing agency focused on branded produce.
Peer Power: How B2B Food Brands Build Credibility and Trust with Brand Ambassadors Challenger Brand Strategy
July 16, 2025

Peer Power: How B2B Food Brands Build Credibility and Trust with Brand Ambassadors

Trust is everything in competitive B2B markets. For CPG food brands and commodity boards, this translates to a perennial challenge: how to establish and maintain credibility among discerning buyers with numerous options at their disposal—a challenge perfectly addressed in the food brands ambassador program guide. At the same time, the…
Katie Kuttler, Account Executive 0
Private Label is Rising. Here’s How Your CPG Food Brand Can Rise Above It. Challenger Brand Strategy
June 16, 2025

Private Label is Rising. Here’s How Your CPG Food Brand Can Rise Above It.

When you walk down the freezer aisle of your local supermarket and reach for a bag of french fries, what guides your hand? The comfort of the familiar brand you've trusted for years, or the retailer's private label option that's $2 cheaper with surprisingly similar packaging? For millions of shoppers,…
Tori Brumfield, VP/Director of Client Services 0
How Idaho Potatoes Stole the Spotlight at the FIS World Cup—Without a Title Sponsorship Brand ActivationChallenger Brand StrategySponsorship
April 11, 2025

How Idaho Potatoes Stole the Spotlight at the FIS World Cup—Without a Title Sponsorship

A fresh perspective on how support-level sponsorships can drive outsized impact for challenger brands In event marketing, title sponsorship is often seen as the only path to meaningful impact, especially at high-profile events. But visibility and value don’t always go to the highest bidder—and smart brands know it. With the…
Dana Valikai 0
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