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Grocery Archives - EvansHardy+Young

John Stranger, VP/Group Supervisor
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Kroger Mobile Delivery EvansHardy+Young Food Marketing
Consumer Insights & TrendsOtherRetail
March 5, 2020

Grocers Take Drastic Measures in Effort to Gain Consumer Approval

Supermarket operators are trying tactics to satisfy their customers in ways that even just a few short years ago would have been unthinkable. A store where you just pick up your choices and walk out – with no checkout and no scanning? This model, Amazon Go, is being tested by any number of…
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John Stranger, VP/Group Supervisor
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New Grocery Formats Offer Big Opportunities for CPG & Fresh Foods
Retail
June 11, 2019

New Grocery Formats Offer Big Opportunities for CPG & Fresh Foods

In the movie There’s Something About Mary Ben Stiller picks up a hitchhiker played by Harland Williams. The hitchhiker expounds on his plan to get rich by coming out with a video called “Seven Minute Abs”, blowing the hit video “Eight Minute Abs” out of the water. Stiller responds by…
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John Stranger, VP/Group Supervisor
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4 Changes to Watch in the Grocery Business Right Now
Retail
April 9, 2019

4 Changes to Watch in the Grocery Business Right Now

Many years ago, I spent a summer working construction. One day the crew boss told me to pick up all the nails that had been dropped on the site (I was clearly unskilled labor) before quitting time. By 1:30 it was obvious to me there was no way I was…
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John Stranger, VP/Group Supervisor
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Retailer Forecast 2019
Retail
January 9, 2019

5 Food Retailer Forecasts for 2019

Have you ever waited in line at Starbucks for your order to be ready, then watched someone waltz in the door and go straight to the pick-up counter, where their drink was ready waiting for them? After I had this happen a few times I asked my daughter (a serious…
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Jessica Stampe, Sr. Account Executive
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Meal Kit Watch On the Way Out or Here to Stay
Consumer Insights & TrendsRetail
November 14, 2018

Meal Kit Watch: On the Way Out or Here to Stay?

While the meal-kit industry has gained momentum, progress hasn’t come without a fair share of challenges. High customer acquisition costs, low retention rates, and operational inefficiencies have strained industry pioneers like Blue Apron and many others. As competition grows to more than 150 meal kit options, companies are testing new…
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John Stranger, VP/Group Supervisor
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EvansHardy+Young The Future of the Supermarket is Here Food Marketing
Retail
June 19, 2018

The Future of the Supermarket is Here

Every supermarket chain has a weekly ad meeting where the items and prices for the next week’s circular are decided. When I worked on the Vons ad account (before they were acquired by Safeway) I used to attend these meetings, every Tuesday at 7am. I am not a morning person.…
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John Stranger, VP/Group Supervisor
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Woman holding brown bag of produce
Retail
March 14, 2018

Grocers Scramble in the New World of Amazon

Just one year ago the Food Marketing Institute estimated that online shopping for food and beverages would reach $100 Billion by 2025. Now they predict that number could be reached by 2022. There has been such a flood of activity that the tipping point has been reached.
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