Meal Kits Archives - EvansHardy+Young

Meal Kit Trends Post COVID EvansHardy+Young
Consumer Insights & TrendsOther
September 14, 2020

5 Consumer Trends Driving a Resurgence in Meal Kits Right Now

For the meal kit industry, 2020 will be remembered as the year of the comeback. What consumer trends are driving the resurgence of meal kits right now? Many of the early consumer behavior shifts we saw this year were directly related to COVID-19. However, now months into the pandemic, we’re…
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What Does a Customer Really Value in a Meal Kit Food Advertising Marketing EvansHardy+Young
Consumer Insights & TrendsRetail
April 23, 2019

What Does the Customer Really Value in a Meal Kit?

If there’s one thing we learned about the meal kit business last year, it’s big business! But it’s also a complex and volatile industry. In this space where food and tech converge, intimately understanding the customer is a real challenge. And just when you think you’ve got everything figured out,…
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Meal Kit Watch On the Way Out or Here to Stay
Consumer Insights & TrendsRetail
November 14, 2018

Meal Kit Watch: On the Way Out or Here to Stay?

While the meal-kit industry has gained momentum, progress hasn’t come without a fair share of challenges. High customer acquisition costs, low retention rates, and operational inefficiencies have strained industry pioneers like Blue Apron and many others. As competition grows to more than 150 meal kit options, companies are testing new…
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Meal Kits Food Marketing Pro EvansHardy+Young
Consumer Insights & TrendsRetail
July 17, 2018

How to Unlock the Food Marketing Potential of Meal Kits

It’s no secret that meal delivery kits are big business. According to Statista, the fresh-food meal kit delivery market is valued at $4.65 billion and expected to reach $11 billion in 2022. They are grabbing the attention of male shoppers, busy families, Millennials and GenXers who are 3 times more…
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