Food Campaigns

May 31, 2023

3 Metrics (Besides Sales Data) to Report Campaign Performance

As a marketing director of a commodity board or association, you may not have access to robust retail sales data — or at least not as much as you may like. Your team builds programs to promote the industry at large, so you may only be getting the bird’s eye…

Tori Brumfield, VP/Director of Client Services 0

Digital

May 8, 2023

Food Marketers’ Secret Weapon: 4 New Instacart Features That Elevate Your Ad Tactics

Most food marketers know that sponsored product ads are tried and true, and Instacart is a boon to any CPG marketing strategy. Why? Because few e-commerce apps make it easier for marketers and retailers to market their products, or consumers to add products like yours to their carts. What you…

Tori Brumfield, VP/Director of Client Services 0

Consumer Insights & Trends

December 20, 2022

4 Ways to Reduce the Impact of Food Inflation on Consumers — Without Cutting Your Prices

To cope with spiraling food costs during the inflation crisis, consumers are doing two things. First, they're finding different, cheaper supermarkets, like Lidl, Dollar General, Food4Less and Family Dollar. This means higher-end retailers like Sprouts, Wegmans, Fresh Market, Harris Teeter and Publix are lagging behind in in-person visits. Secondly, consumers…

Tori Brumfield, VP/Director of Client Services 0

Consumer Insights & Trends Retail

June 27, 2017

Millennial Dads Tackle Grocery Shopping

It’s been a long-standing convention that food brand marketing should be directed toward women – moms in particular – as females have traditionally been the ones purchasing groceries on behalf of their families. But with the rise of the Millennial generation and accompanying gender role changes, it’s time to rethink…

Tori Brumfield, VP/Director of Client Services