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Public Relations Archives - EvansHardy+Young

Jaime Eschette, Marketing Director
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Food PR
March 16, 2021

Empower Your Food PR Team to Say “No” When It Counts

No matter how well-oiled the machine, your food PR team simply can’t be everywhere and act on everything. Nor do you want them to. Only a handful of the “opportunities” that cross their desks have the power to truly move the needle for your food brand. And these “big boulders”…
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Andrea Schepke, PR Director
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Empty Restaurant Covid-19 EvansHardy+Young
Food PRFoodserviceOther
April 7, 2020

Foodservice Marketers: 6 Ways to Retool Programs and Support the Industry During COVID-19

Adaptability is essential in food marketing, even under ordinary circumstances. Not surprisingly, today’s profound uncertainty amid the COVID-19 crisis demands a degree of agility that most food marketers have never fully exercised. With immediate and mounting impacts on the foodservice industry, – the least of which may be the cancellation of…
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Emily Nordee-Rogers, PR Director
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Unlock the power of press release evanshardyyoung
Food PR
January 14, 2020

Unlock the Power of the Press Release for the Digital Age

While changes in the way news is viewed, generated and distributed is evolving the way press releases are crafted, they still deserve a spot in your food marketing strategy. So stop asking yourself, "Is the press release dead?" Because in short, even with the evolving media landscape and endless information…
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Andrea Schepke, PR Director
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Two professional kids yelling with bullhorns at middle kid on light blue background
Food PRFoodservice
December 20, 2017

Ignore the Competition: PR Lessons from Working with Food Commodity Boards

The best way to beat the competition, you ask?  Ignore them. It may sound like marketing blasphemy, but this bit of unconventional wisdom comes from nearly three decades of working on behalf of commodity board clients, who are prohibited from disparaging or even comparing themselves with the competition. Disparaging others…
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