The Food Snacking Trend is Over EvansHardy+Young

Consumer Insights & Trends Retail

February 12, 2019

The Snacking Trend is Over

That’s right, snacking should no longer be considered a food trend. It’s now the new normal and it's here to stay. In fact, 50% of all eating occasions are now snacks. A December Mintel report states that 94% of adults snack daily, which raises the question, what are those other…

John Stranger, VP/Group Supervisor

Retail

January 9, 2019

5 Food Retailer Forecasts for 2019

Have you ever waited in line at Starbucks for your order to be ready, then watched someone waltz in the door and go straight to the pick-up counter, where their drink was ready waiting for them? After I had this happen a few times I asked my daughter (a serious…

John Stranger, VP/Group Supervisor

Meal Kit Watch On the Way Out or Here to Stay

Consumer Insights & Trends Retail

November 14, 2018

Meal Kit Watch: On the Way Out or Here to Stay?

While the meal-kit industry has gained momentum, progress hasn’t come without a fair share of challenges. High customer acquisition costs, low retention rates, and operational inefficiencies have strained industry pioneers like Blue Apron and many others. As competition grows to more than 150 meal kit options, companies are testing new…

Jessica Stampe, Account Supervisor

Monumental Shifts in the Grocery Supply Chain will Blow Your Mind EvansHardy+Young

Retail

November 7, 2018

Monumental Shifts in the Grocery Supply Chain Will Blow Your Mind

Some years ago, I worked on the advertising for a ballot initiative in California. The Proposition was a good one, and it would help improve the health of all Californians, especially children. The initiative was started by a well-known actor. We produced several commercials in support of the Proposition, including…

John Stranger, VP/Group Supervisor

Grocery Shopping Food Advertising EvansHardy+Young

Retail

September 6, 2018

7 Winning Grocers Right Now in the Supermarket War

It’s been a year since Amazon bought Whole Foods and turned the grocery industry on its ear. This seems like a good time to get a read on the impact this has had, to take stock of the dizzying acceleration in the rate of change in the industry, and to…

John Stranger, VP/Group Supervisor

Food Packaging in the Digital Age Food Marketing EvansHardy+Young

Digital Retail

August 14, 2018

What is the Role of Food Packaging in the Digital Age?

The online era is creating enormous change in the retailer landscape. And there is plenty more to come. It is now projected by Forrester Research that in the next 3 to 5 years 17% of all retail sales will take place online. While online grocery sales now account for merely…

Adrienne Stephen, Account Supervisor

Meal Kits Food Marketing Pro EvansHardy+Young

Consumer Insights & Trends Retail

July 17, 2018

How to Unlock the Food Marketing Potential of Meal Kits

It’s no secret that meal delivery kits are big business. According to Statista, the fresh-food meal kit delivery market is valued at $4.65 billion and expected to reach $11 billion in 2022. They are grabbing the attention of male shoppers, busy families, Millennials and GenXers who are 3 times more…

Jessica Stampe, Account Supervisor

EvansHardy+Young The Future of the Supermarket is Here Food Marketing

Retail

June 19, 2018

The Future of the Supermarket is Here

Every supermarket chain has a weekly ad meeting where the items and prices for the next week’s circular are decided. When I worked on the Vons ad account (before they were acquired by Safeway) I used to attend these meetings, every Tuesday at 7am. I am not a morning person.…

John Stranger, VP/Group Supervisor

Retail

March 14, 2018

Grocers Scramble in the New World of Amazon

Just one year ago the Food Marketing Institute estimated that online shopping for food and beverages would reach $100 Billion by 2025. Now they predict that number could be reached by 2022. There has been such a flood of activity that the tipping point has been reached.

John Stranger, VP/Group Supervisor

Amazon Target Walmart logos and grocery bag filled with fresh produce

Retail

December 13, 2017

The Food Industry and Amazon: Who’s Fighting Back…and Winning

There was nothing short of an avalanche of press surrounding Amazon’s purchase of Whole Foods. And, although Amazon claims 18% of all online grocery sales, the vast majority of food and beverage sales are still offline, leaving plenty of room for growth…for everybody. In fact, a good case can be…

John Stranger, VP/Group Supervisor