Category

Retail

Millenial dad grocery shopping
Consumer Insights & TrendsRetail
June 27, 2017

Millennial Dads Tackle Grocery Shopping

It’s been a long-standing convention that food brand marketing should be directed toward women – moms in particular – as females have traditionally been the ones purchasing groceries on behalf of their families. But with the rise of the Millennial generation and accompanying gender role changes, it’s time to rethink…
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Retail
June 6, 2017

How Grocery Retailers Capitalize on Convenience

‘Convenience food’ was once a pejorative, but not anymore. Today, it’s practically a requirement for food brands to provide convenient products, even when delivering “clean”, gourmet or vegan options. As A. Elizabeth Stone stated in the Institute of Food Technologists’ “Top 10 Food Trends” report in April 2017, “Despite the recent media…
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Grocery Store
Consumer Insights & TrendsRetail
April 6, 2017

5 Grocery Shopping Trends and Opportunities For Marketers

Target just announced plans to spend billions of dollars over the next three years to redesign 500 stores. The redesign places greater emphasis on groceries, with a second entrance providing easy access to the grocery department, more fresh produce, and self-checkout lanes. The importance of grocery shoppers is not lost on Target. The…
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woman holding hand to ear to listen to social media icons
DigitalRetail
April 4, 2017

Food CMO’s Guide To Choosing a Social Monitoring Tool

The large number of social monitoring tools available makes choosing the correct one a challenge for food commodity and CPG brands. At EvansHardy+Young, we take an aggressive approach to tool selection, and you should too. We know selecting the right tool is a crucial business decision. The wrong decision will…
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Spoonful of plain yogurt from glass bowl on white background
Consumer Insights & TrendsRetail
December 21, 2016

Yogurt Category Innovation Fuels Consumer Interest

For eons, yogurt has been the ultimate superfood for many cultures and its popularity in the United States continues to grow. According to Nielsen, the yogurt category is projected at $7.7B, up 3.3% from last year. Over the last four years, the category drove $1.47B in growth, making it the 17th fastest growing…
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