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attention economy Archives - EvansHardy+Young

Food Marketing in the Attention Economy Food Advertising EvansHardy+Young
Consumer Insights & TrendsDigital
June 18, 2019

Food Marketing in the Attention Economy

When it comes down to it, food marketers are dealing with the issue of consumer’s lack of time and attention. As more marketing spend shifts to digital, it’s important we learn to navigate today’s attention economy. Our digital platforms, perhaps most importantly our social networks, are built using a business…
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