Why We Should Eliminate All Food Commodity Marketing Boards

Consumer Insights & Trends

January 21, 2020

Why We Should Eliminate All Food Commodity Marketing Boards

I have a confession to make. I hate food commodity marketing boards. You may find my opinion surprising, given that my firm has enjoyed a great track record of helping food commodity marketing boards accomplish their goals for over thirty years. I’ll explain my reasoning in a minute. But first, we need a…

Dennis Hardy, President / CEO

Two professional kids yelling with bullhorns at middle kid on light blue background

Food PR Foodservice

December 20, 2017

Ignore the Competition: PR Lessons from Working with Food Commodity Boards

The best way to beat the competition, you ask? Ignore them. It may sound like marketing blasphemy, but this bit of unconventional wisdom comes from nearly three decades of working on behalf of commodity board clients, who are prohibited from disparaging or even comparing themselves with the competition. Disparaging others…

Andrea Schepke, PR Director