One thing that sets us apart from many full-service agencies is having a dedicated PR division that is continually monitoring new and emerging trends, mining news and data, and attending industry conferences (and not just the ones held in tropical locations.) By applying decades of marketing and communications expertise, we develop best-in-practice programs for our clients.
We believe in the kind of PR that truly serves the brand and delivers great ROI rather than simply trying to inflate traditional vanity metrics.
Strategy & Planning
We believe in the kind of PR that truly serves the brand and delivers great ROI rather than simply trying to inflate traditional vanity metrics. This all begins with developing a strategic and creative communications strategy aimed at elevating your brand’s relevancy across audiences, throughout every season.
To deliver this kind of impact, we combine what we know about the your industry and
target audience to curate compelling storylines across the calendar. Done well, your strategy will place your brand into today’s most relevant conversations — from trending topics to collaborations and events.
Having strong media relations is as critical as it is obvious. Which is why we’ve spent time establishing strong, ongoing relationships with some of the most influential consumer and trade journalists in the business. But rather than just leveraging those relationships time and time again, together we’ll build unique opportunities for your brand to engage directly through personalized experiences like brand immersions, desk sides and other unique events.
Monitor Metrics & Report
Like any other function in marketing, we ensure our PR work translates into meaningful results for your business. Through monthly reporting we create transparency around our ongoing activity that goes beyond reporting on accumulated impressions. We closely monitor the key metrics important to your business from tracking our pitch success to message carry-through and improved traffic to your site.