Trust is the cornerstone of building a social community of advocates, which is why EHY takes an audience-centric approach to our social programs. That means we start with a simple assumption: people aren’t dying to see your ads while they thumb through Instagram. That’s why every program is informed by a deep dive into your brand’s target audience — their interests, behaviors, motivations and expectations. We then weave narratives from these insights into our digital best practices to ensure we’re developing sticky content that exceeds the KPIs we’ve mutually identified.
EHY’s social framework sets a solid foundation for ongoing engagement by defining your brand’s social persona, social strategy (inclusive of personalized content pillars and content series) and on-trend seasonal considerations. We couple this strategy with customized creative, influencer partnerships, social care and a proven social spending approach that reinvigorates and attracts a highly engaged audience of right-fit customers.