Gear Stick
Consumer Insights & Trends
August 19, 2021

From Languishing to Flourishing: 5 Health & Wellness Shifts Every Food Marketer Needs to Know

In April 2021, Adam Grant published a piece for the New York Times, “There’s a Name for the Blah You’re Feeling: It’s Called Languishing,” in which he succinctly named the collective emotion of 2021. In response, Dani Blum wrote “The Other Side of Languishing Is Flourishing,” providing a proactive step-by-step…
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3 Consumer Value Shifts That Will Have an Impact on Food Marketers in 2021
Consumer Insights & TrendsOther
January 14, 2021

3 Consumer Value Shifts That Will Have an Impact on Food Marketers in 2021

If you’re reading this, it means you survived the most disruptive year in modern history. Profoundly put by Brené Brown, 2020 was the year of the FFT or “effin’ first time.” If there’s anything we learned in 2020 (where do we even begin?), it’s that there were a whole lot…
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Meal Kit Trends Post COVID EvansHardy+Young
Consumer Insights & TrendsOther
September 14, 2020

5 Consumer Trends Driving a Resurgence in Meal Kits Right Now

For the meal kit industry, 2020 will be remembered as the year of the comeback. What consumer trends are driving the resurgence of meal kits right now? Many of the early consumer behavior shifts we saw this year were directly related to COVID-19. However, now months into the pandemic, we’re…
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Food Brands' Values Build Consumer Connection And Loyalty EvansHardy+Young
Consumer Insights & TrendsOther
July 21, 2020

Food Marketers, You’re Now Being Measured By Your Actions As Much As Your Products

From the pandemic to the Black Lives Matter protests and subsequent boycotts and buycotts, food marketers are navigating the most complex marketplace in recent history. This environment has made consumers even more deliberate about the brands they support based on how they treat their employees, the planet and the communities in which…
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Consumer Research Rating EvansHardy+Young
Consumer Insights & TrendsFood Campaigns
February 9, 2020

Who Cares What Your Customers Think. It’s How They Feel That Matters.

With a larger percentage of marketing budgets being spent on analytics YOY, you likely know more about your customers’ behaviors than ever before. Yet according to Brandwatch, more than 50% of marketers in 2020 feel they don’t have access to the right data that can help them know their customers…
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Man looking down at iphone survey
Consumer Insights & Trends
March 8, 2018

How to Get the Best Results from Your Food Marketing Research

As food marketers, we live with the constant pressure of needing to intimately understand consumer perceptions and behaviors at every turn. But achieving status as a food futurist is no easy task. To acquire the depth of knowledge required in today’s constantly changing environment, we must continually improve our analytical…
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Millenial dad grocery shopping
Consumer Insights & TrendsRetail
June 27, 2017

Millennial Dads Tackle Grocery Shopping

It’s been a long-standing convention that food brand marketing should be directed toward women – moms in particular – as females have traditionally been the ones purchasing groceries on behalf of their families. But with the rise of the Millennial generation and accompanying gender role changes, it’s time to rethink…
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Smiling older couple on motorcycle with woman's arm raised
Consumer Insights & Trends
December 7, 2016

Marketing Food To Millennials Is All The Rage, But Don’t Forget Boomers

Boston University researchers estimate that 3 million baby boomers will live to be 100 years old. So when it comes to marketing food brands, while it’s all the rage to market to millennials right now, it’s also a good idea not to forget boomers just yet -- mainly because they’ve got a lot…
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