Consumer Insights & Trends Food Campaigns Food PR Other

August 6, 2020

4 Unique Paths to a Great Food Collaboration

When it comes to food brand collaborations, doesn’t it seem like there are no rules? The more bizarre a collaboration is, the more it seems to resonate with younger customers. Anyone else conjuring up memories of KFC’s Yule log that made your house smell like fried chicken? The seemingly odd…

Jaime Eschette, Marketing Director

Saucony Dunkin Donut Sneaker Collaboration

Consumer Insights & Trends Food Campaigns Food PR

April 12, 2018

3 Awesome Food Collaborations That Actually Happened

Like most avid runners, I’m fiercely loyal to my footwear brand. In the past, you would have seen me in full stride wearing a pair of my trusted Asics with my iPod Shuffle and earbuds. But that was before Nike and Apple collaborated and launched Nike+ in 2006. In my…

food partnerships Archives - EvansHardy+Young

4 Unique Paths to a Great Food Collaboration

3 Awesome Food Collaborations That Actually Happened