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Media Buying Archives - EvansHardy+Young

Lily Katz-Smolenske, Senior VP Media Director
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Media Consumption by Generations EvansHardy+Young
DigitalMediaOther
May 31, 2020

8 Media Questions You Should Be Asking When Recalibrating Your Food Media Plan During COVID-19

As the COVID-19 crisis seemingly begins to wane, the havoc that remains in its wake is still very much present. While many personal and business enterprises begin reassessing, at EvansHardy+Young (EHY) we are continuing to carefully recalibrate our clients' advertising media strategies. Like them, you're likely facing some of the same challenges…
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Lily Katz-Smolenske, Senior VP Media Director
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Food Advertising Illustration EvansHardy+Young
Food CampaignsMedia
January 28, 2020

Is Your Media Buy Working in the Crowded Food Landscape?

Introducing a new consumer packaged food item in a crowded category can present a multitude of marketing challenges. Media strategies that break through to the increasingly complex consumer targets need to be carefully planned. So how can you ensure your media plan delivers a high level of engagement? And make…
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Lily Katz-Smolenske, Senior VP Media Director
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Unlock New Food Prospects with Improved Media Targeting
Media
March 12, 2019

Unlock New Food Prospects with Improved Media Targeting

With the rise of the millennial generation, food priorities are shifting. Often more inquisitive about their food from source to plate, this digital native is applying greater pressure on food brands. Demanding transparency, they expect honesty in marketing messaging and public persona. Amanda Topper, Food Analyst at Mintel, captures this…
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Lily Katz-Smolenske, Senior VP Media Director
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Chef in blue coat instructing two women students on prepping food
Media
May 5, 2018

How to Get Appetizing Results from Your Food Media Buy

Nearly everyone is fighting for a share of stomach these days, which has resulted in increased pressure on media strategies tasked with breaking through the chatter. Fortunately for food brands, there is a lot you can do to make a message more appealing and appetizing and there is a wealth of…
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