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Food Advertising Archives - EvansHardy+Young

Kirk Evans, VP/Assoc Creative Director
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Buddy The Elf Breakfast Order Holiday Ad EvansHardyYoung
Food CampaignsMedia
December 16, 2020

Creative Food Advertising All Wrapped Up For the Holidays

The holidays are a time of year folks eagerly look forward to for its special food-related traditions. If you’re like me, one of the traditions you cherish most is all the great creative food advertising during this period. However, you’re probably not much like me, because I’m kind of an…
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Lily Katz-Smolenske, Senior VP Media Director
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Neon Esport Controllers EvansHard+Young
Consumer Insights & TrendsDigitalFood CampaignsMedia
November 23, 2020

3 Increasingly Popular Media Platforms Your Food Brand Should Investigate Right Now

The confluence of better technology and COVID-19 stay-at-home orders has caused new and improved media platforms to emerge, and they are experiencing unexpected growth. While some of these platforms were around prior to the pandemic, consumers now engage with available digital platforms more frequently to stay informed, entertained and educated.…
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Bobby Georges, Sr. Media Negotiator
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QR Foodservice Menu Amid Covid
Food CampaignsMedia
October 1, 2020

The Key to Pivoting Your Foodservice Media Strategies Amid COVID-19

Regardless of industry, COVID-19 has caused widespread disruption. Foodservice is among those industries being most devastated by the pandemic. As a food marketer, with more than 100,000 restaurant closures, you’ve likely found yourself evaluating and reevaluating your marketing and media plans over the past several months. And the foodservice sector…
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Kirk Evans, VP/Assoc Creative Director
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Impossible Burger Great Patty Pickup Party EvansHardy+Young
Food Campaigns
September 17, 2020

Creative Coronaviral Food Marketing Continues

Last quarter, we were just beginning to see the effects of COVID-19 on food marketers struggling to deal with creative production issues and appropriate tonality in our brave new world. Brands were entering the coronavirus conversation conservatively, taking great care not to offend consumers. But now that a new normal…
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Lily Katz-Smolenske, Senior VP Media Director
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2020 Loading Bar Editorial Calendar Reboot EvansHardy+Young
Food PRMedia
July 30, 2020

This Sneak Peek at Upcoming Food Editorial Calendars Could Help Retool Your Fall Marketing Strategy

When planning media, food marketers rely on relevant editorial in order to be more strategic with their tactics and implementations. Editorial content calendars are an important tool for the purpose of intentionally scheduling and assigning content for marketing, advertising, public relations and social media strategies. This year, due to the coronavirus pandemic, planned…
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Kirk Evans, VP/Assoc Creative Director
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COVID Advertising HUN Wines
Food CampaignsMediaOther
June 2, 2020

“Viral Advertising” Takes on Whole New Meaning for Food Marketers During COVID-19

When it comes to the state of creativity in food advertising content, it goes without saying that the coronavirus has had a dramatic impact. Commercial shoots, like all nonessential activities, have been shut down during the crisis. But with so many people staying at home, consumers are spending more time…
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Kirk Evans, VP/Assoc Creative Director
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Traditions or Trends: Notable Food Marketing Creative
Consumer Insights & TrendsFood CampaignsMedia
January 7, 2020

Traditions or Trends: Notable Food Marketing Creative

The fourth quarter of 2019 saw a slew of creative holiday-themed food marketing and advertising, including two meaty turns on what has become an odd and endearing annual tradition. In QSR news, last summer's Chicken Sandwich War reared its head once again. And in the grocery category, Sam’s Club introduced…
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Kirk Evans, VP/Assoc Creative Director
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New Food Ads for Quarter One of 2019 - Food Marketing EvansHardy+Young
Consumer Insights & TrendsFood Campaigns
October 15, 2019

Your Fall 2019 Trends Update: Recent Food Marketing Creative

Fall is here, and with it comes pumpkin spice to make just about everything nice. The third quarter of 2019 saw creative food marketing and advertising capitalizing on the omnipresent annual trend in both humorous and attention-getting ways. In addition, the plant-based movement in fast food continued its momentum, even in the…
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Kirk Evans, VP/Assoc Creative Director
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Top Creative Trends in Recent Food & Beverage Advertising
Food Campaigns
July 9, 2019

Top Creative Trends in Recent Food & Beverage Advertising

Current trends in food and beverage advertising are becoming increasingly dictated by millennials and their desires for transparency and accountability from the brands they patronize. The second quarter of 2019 saw several campaigns that speak directly to these concerns, including competing ads from Clif and KIND snack bars over the…
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Kirk Evans, VP/Assoc Creative Director
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New Food Ads for Quarter One of 2019 - Food Marketing EvansHardy+Young
Food CampaignsFood PR
April 2, 2019

Here is What Happened in Food Advertising This Quarter

The first quarter of 2019 saw some great breakthrough creative food advertising and marketing efforts from food brands including The Wonderful Company, Devour Frozen Foods, Hidden Valley Ranch and more. Nowadays, of course, high concept campaigns like these are almost always centered around, or at least include, a social and…
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