Consumer Insights & Trends Digital Food Campaigns Media

November 23, 2020

3 Increasingly Popular Media Platforms Your Food Brand Should Investigate Right Now

The confluence of better technology and COVID-19 stay-at-home orders has caused new and improved media platforms to emerge, and they are experiencing unexpected growth. While some of these platforms were around prior to the pandemic, consumers now engage with available digital platforms more frequently to stay informed, entertained and educated.…

Lily Katz-Smolenske, Senior VP Media Director

Consumer Insights & Trends Retail

November 3, 2020

How Top Food Brands Can Unlock New Opportunity Amid Changing Shopping Habits

In 2009 Phillippa Lally conducted a study, reported in the European Journal of Social Psychology, to determine how long it took people to turn a new behavior into a permanent habit. She found that it ranged from 18 to 254 days. Today’s consumers are fast approaching that 254-day mark in…

John Stranger, VP/Group Supervisor

Consumer Insights & Trends Digital Other

October 23, 2020

Boost Your Customers’ Trust and Affinity With Great Food Content Marketing

In the past several months, consumers have made big and small changes to the way they buy groceries. Recently it was reported that 43% of consumers say they shopped for food online in the past six months, versus 24% just two years ago. And what is more interesting is that…

EHY Digital

Food PR Foodservice

October 9, 2020

Back to School: How COVID Is Affecting University Foodservice Operators and Food Brands

College campuses have historically been a gold mine for food marketers, if you managed to break into their supply chain. They are notorious for driving volume for food brands and being trend incubators. By that, I mean they have been a wonderful platform for brands to test new formulations or products…

Emily Nordee-Rogers, PR Director

Consumer Insights & Trends Other

September 25, 2020

Why Human Well-Being Should Be Your Top Food Marketing KPI

As a marketer, you’re good at your job if you narrow in on a singular problem, lay out a targeted strategy, and identify a specific KPI. While this process is the baseline to proving the value of your role, it’s easy to lose sight of the forest for the trees. When…

EHY Edit Team

Impossible Burger Great Patty Pickup Party EvansHardy+Young

Food Campaigns

September 17, 2020

Creative Coronaviral Food Marketing Continues

Last quarter, we were just beginning to see the effects of COVID-19 on food marketers struggling to deal with creative production issues and appropriate tonality in our brave new world. Brands were entering the coronavirus conversation conservatively, taking great care not to offend consumers. But now that a new normal…

Kirk Evans, VP/Assoc Creative Director

Meal Kit Trends Post COVID EvansHardy+Young

Consumer Insights & Trends Other

September 14, 2020

5 Consumer Trends Driving a Resurgence in Meal Kits Right Now

For the meal kit industry, 2020 will be remembered as the year of the comeback. What consumer trends are driving the resurgence of meal kits right now? Many of the early consumer behavior shifts we saw this year were directly related to COVID-19. However, now months into the pandemic, we’re…

Jessica Stampe, Sr. Account Executive

Chowbotics Sally the Robot Grocery Trends

Consumer Insights & Trends Other

August 20, 2020

The Mother of Invention: Pandemic Induced Innovation in the Food Industry

If necessity is the mother of invention, then the pandemic has produced the mother of all necessities. Innovation has accelerated to levels never even dreamed of in the retail food industry because rapid and dramatic change is currently essential to survival. Forty-five percent of consumers have changed at least one brand preference since…

John Stranger, VP/Group Supervisor

Reschedule or Rethink crossroads EvansHardyYoung

Experiential & Events Food PR Foodservice

August 13, 2020

The Food Event Dilemma: Should You Reimagine or Reschedule?

Are food industry events an inevitable casualty of 2020? Or is it possible to reimagine them (i.e., take them online) and still meet the needs of both participants and organizers? It’s a tough call, especially in an industry so deeply rooted in relationships, sensory experiences and in-person events facilitating the…

Andrea Schepke, PR Director

Consumer Insights & Trends Food Campaigns Food PR Other

August 6, 2020

4 Unique Paths to a Great Food Collaboration

When it comes to food brand collaborations, doesn’t it seem like there are no rules? The more bizarre a collaboration is, the more it seems to resonate with younger customers. Anyone else conjuring up memories of KFC’s Yule log that made your house smell like fried chicken? The seemingly odd…

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