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A man in an apron stands in a kitchen, representing a food marketing agency focused on branded produce.
Challenger Brand Strategy
July 16, 2025

Peer Power: How B2B Food Brands Build Credibility and Trust with Brand Ambassadors

Trust is everything in competitive B2B markets. For CPG food brands and commodity boards, this translates to a perennial challenge: how to establish and maintain credibility among discerning buyers with numerous options at their disposal—a challenge perfectly addressed in the food brands ambassador program guide. At the same time, the…
Katie Kuttler, Account Executive 0
A group of people enjoying a meal and wine together at a marketing agency event focused on food and branding.
Marketing Tactics
July 9, 2025

Boost Trust and Engagement with Strategic UGC Food Marketing

Today's consumers are more skeptical, discerning, and selective about the messages they believe. While traditional advertising still drives awareness, food brands using strategic UGC food marketing can engage audiences in authentic, transparent, and relevant ways that go beyond conventional ads. User-generated content (UGC) and influencer marketing have emerged as powerful…
Isabella Del Mese, Social Media Supervisor and Influencer Manager 0
A book displaying a list of ingredients, representing CPG and food marketing insights.
Consumer Insights & Trends
June 25, 2025

The Pantry Essential Playbook: How Food Brands Can Win Permanent Spots on 2025 Dinner Tables

The elaborate TikTok food trends that dominated 2022 are fading fast. Gone are the minute-and-a-half-long recipe videos featuring detailed measurements, step-by-step instructions, and complicated ingredient lists. What's replacing them isn't just simpler content - it's a deeper shift in how consumers are thinking about meal planning and grocery shopping. With…
Isabella Del Mese, Social Media Supervisor and Influencer Manager 0
A woman drinks water from a bottle, promoting hydration in a CPG marketing context.
Consumer Insights & Trends
May 14, 2025

Mindful Consumption: What Gen Z’s Alcohol Choices Mean for Food Brands

Alcohol has long been associated with relaxation, socialization, and celebration. But CPG food marketers who track consumer trends know that Gen Z's relationship with alcohol looks significantly different.  In marked contrast to previous generations, Gen Z is shifting away from alcohol and towards wellness-focused, functional products. In fact, according to…
Jessica Stampe, Account Supervisor 0
Brand ActivationChallenger Brand StrategySponsorship
April 11, 2025

How Idaho Potatoes Stole the Spotlight at the FIS World Cup—Without a Title Sponsorship

A fresh perspective on how support-level sponsorships can drive outsized impact for challenger brands In event marketing, title sponsorship is often seen as the only path to meaningful impact, especially at high-profile events. But visibility and value don’t always go to the highest bidder—and smart brands know it. With the…
Dana Valikai 0
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