Media

October 31, 2022

Food Advertising Creative Takes Full Advantage of Fall Holidays

The advent of fall brings Halloween promotions and a proliferation of pumpkin spice to food marketing. Meanwhile, food brands continue to make their presence felt in the metaverse while also appealing to consumer trends, including dining at home and concerns about environmental sustainability. And one QSR travels to a drive-thru…

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Media

May 20, 2022

From NFTs to Boycotts, Food Marketing Aims for Relevance

In this quarter’s Food Marketing Creative Review, food and restaurant brands enter the metaverse with NFT offerings. Meanwhile, Tillamook hawks a giant hunk of cheese, Zaxby’s appropriates a celebrated internet meme, and Chipotle releases a long-awaited sequel to an award-winning film. And in other food marketing and advertising news, brands…

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Media

February 11, 2022

Flavor Meets Fashion: Merch Mania Strikes Food Marketing Creative

Last quarter’s creative review called out a burgeoning food and beverage marketing trend centering on fashion merchandise tie-ins among brands including McDonald’s, Heinz, Goldfish Crackers, and more. Since then, the use of the tactic has increased dramatically with CPG brands including Sunny D and Vita Coco, Commodities like Avocados from…

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Media

June 28, 2022

Data Driven Television: What Food Marketers Need to Know to Make the Most of their TV Spend

With the television upfront season in full swing (i.e., the annual process where advertisers pre-book 50-60% of the total advertising budgets in advance of the television season), there has been much discussion about if this will be the year of the data driven television upfront. In other words, will this…

Justin Poe, VP/Media Director 0

Food Campaigns Media

September 27, 2021

Food Advertising Creative Attempts a Return to Normalcy

After struggling to find their creative voice during the pandemic, food advertisers started moving toward a new normalcy in their messaging with the apparent decline of the coronavirus. But with the Delta variant now hot on COVID’s heels, who knows how long this trend will last? At least for the…

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Media

January 25, 2024

7 Targeting Strategies Food Marketers Need to Know Now

These days, food magazines and grocery shelves seem filled with new products for very specific audiences—plant-based meat alternatives; allergen-aware cookies and snacks; sustainably-grown, aquaculture fish and shellfish. Luckily, thanks to the current digital media offerings as well as the shift to digital-like capabilities of more traditional media such as streaming…

Justin Poe, VP/Media Director 0

Media

August 25, 2021

Community Care is the New Self-care: How Food Brands Can Build a Community Strategy in These Times

Ahhhh, self-care. There’s nothing like relaxing with a good book, a cup of detox tea, a bath, and about $250 worth of skincare products, am I right? Despite its name, the premise of “self-care” doesn’t historically come from a place of serving one’s self, as the term actually surfaced within…

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Food Campaigns Media

December 16, 2020

Creative Food Advertising All Wrapped Up For the Holidays

The holidays are a time of year folks eagerly look forward to for its special food-related traditions. If you’re like me, one of the traditions you cherish most is all the great creative food advertising during this period. However, you’re probably not much like me, because I’m kind of an…

Kirk Evans, VP/Assoc Creative Director

Consumer Insights & Trends Digital Food Campaigns Media

November 23, 2020

3 Increasingly Popular Media Platforms Your Food Brand Should Investigate Right Now

The confluence of better technology and COVID-19 stay-at-home orders has caused new and improved media platforms to emerge, and they are experiencing unexpected growth. While some of these platforms were around prior to the pandemic, consumers now engage with available digital platforms more frequently to stay informed, entertained and educated.…

Lily Katz-Smolenske, Senior VP Media Director

Food Campaigns Media

October 1, 2020

The Key to Pivoting Your Foodservice Media Strategies Amid COVID-19

Regardless of industry, COVID-19 has caused widespread disruption. Foodservice is among those industries being most devastated by the pandemic. As a food marketer, with more than 100,000 restaurant closures, you’ve likely found yourself evaluating and reevaluating your marketing and media plans over the past several months. And the foodservice sector…

Bobby Georges, Sr. Media Negotiator