Over 163 Million Impressions, Zero Paid Spend: What Idaho Potatoes Can Teach Legacy Food Brands About Staying Relevant Marketing Tactics
March 27, 2026

Over 163 Million Impressions, Zero Paid Spend: What Idaho Potatoes Can Teach Legacy Food Brands About Staying Relevant

If you can make potatoes interesting, you can make anything interesting. Potatoes are one of the most familiar foods in America. They’re affordable, widely used, and found in nearly every kitchen. That kind of ubiquity is a strength, but it also creates a challenge. When a product has always been…
Dana Valikai 0
The New Rules of PR for CPG Brands: How to Earn Media That Actually Moves People CPG Marketing
December 3, 2025

The New Rules of PR for CPG Brands: How to Earn Media That Actually Moves People

In today's media environment, the headlines never stop — and audiences have learned to scroll past them without looking twice. Distrust grows as attention fades. And truth itself has become negotiable. For brands, breaking through that noise isn't just about visibility anymore. It's about credibility, emotion, and timing. In CPG…
EvansHardy+Young Public Relations Team: Dana Valikai and Bri Payan 0
Retail Media Networks: Your Strategic Guide to the Future of CPG Food Marketing Marketing Tactics
November 25, 2025

Retail Media Networks: Your Strategic Guide to the Future of CPG Food Marketing

Five years ago, the grocery shelf was where the battle for visibility was won or lost. Today, that battle is digital and data-driven. Retailers have quietly transformed from distributors into full-fledged media platforms, armed with shopper data and the ability to connect ad exposure directly to purchase through retail media…
Justin Poe, VP/Media Director 0
A woman relaxes on a bed with a TV and a bowl of chips, highlighting CPG and food branding in marketing.
The Food Marketer’s Guide to Creating Breakthrough TV and Video Ads That Actually Drive Sales Media
October 1, 2025

The Food Marketer’s Guide to Creating Breakthrough TV and Video Ads That Actually Drive Sales

Consumers encounter hundreds of video messages daily across traditional TV, CTV, streaming platforms, YouTube, and social media. Small to mid-sized food marketers investing in television and video advertising face a daunting challenge: How to ensure their ads actually break through.  The advertising industry often responds with complex solutions. "Attention metrics"…
Justin Poe, VP/Media Director 0
A plate of healthy food next to a dumbbell, symbolizing fitness and nutrition in marketing for food and branded products.
The Protein Playbook: How CPG Food Brands Can Lead (Not Chase) the Protein Trend Media
September 15, 2025

The Protein Playbook: How CPG Food Brands Can Lead (Not Chase) the Protein Trend

Protein is the nutrition superhero of the moment. From health and wellness podcasters to TikTok influencers, protein is everywhere — and it offers a coveted health halo that's transforming everything from breakfast cereals and workout snacks to popcorn and even soda. This shift highlights how CPG food brands lead the protein…
Jessica Stampe, Account Supervisor 0
Finding an Authentic Influencer Fit for Your CPG Food Brand Digital
August 30, 2024

Finding an Authentic Influencer Fit for Your CPG Food Brand

The explosion of social media influencer marketing has opened up new frontiers for CPG food brands to connect with younger consumers. But as we know, navigating this space can be tricky. Younger audiences like Millennials and Gen Z are highly distrustful of traditional advertising tactics and overt corporate messaging. They…
Andrea Cade, Social Media Director 0
Food Marketers’ Secret Weapon: 4 New Instacart Features That Elevate Your Ad Tactics Digital
May 8, 2023

Food Marketers’ Secret Weapon: 4 New Instacart Features That Elevate Your Ad Tactics

Most food marketers know that sponsored product ads are tried and true, and Instacart is a boon to any CPG marketing strategy. Why? Because few e-commerce apps make it easier for marketers and retailers to market their products, or consumers to add products like yours to their carts. What you…
Tori Brumfield, VP/Director of Client Services 0
7 Targeting Strategies Food Marketers Need to Know Now Media
January 25, 2024

7 Targeting Strategies Food Marketers Need to Know Now

UPDATED February 2026 These days, food magazines and grocery shelves seem filled with new products for very specific audiences—plant-based meat alternatives; allergen-aware cookies and snacks; sustainably-grown, aquaculture fish and shellfish.  Luckily, thanks to the current digital media offerings as well as the shift to digital-like capabilities of more traditional media…
Justin Poe, VP/Media Director 0
Social Media Conversations in 2021 EvansHardy+Young
5 Ways to Keep Your Food Brand in the Social Media Conversation in 2021 Digital
November 30, 2020

5 Ways to Keep Your Food Brand in the Social Media Conversation in 2021

As we say goodbye to 2020 — a most unprecedented year — social media food marketers find ourselves yet again in a tenuous position. We have to plan campaigns for the next year, set KPI goals and start negotiating contracts and partnerships. However, contrary to the hopes we had in…
Bre Rodriguez, Social Media Supervisor
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