Experiential & Events

February 7, 2018

Food Trade Shows: Good Or Just Leftovers?

At this point you’ve probably logged more food trade shows than you’d like to admit. And, while I’m sure you’re looking forward to feeding the enthusiastic flood of trick-or-treaters and looky-loos, the idea of yet another trade show season brings on that nagging question we food marketers must ask ourselves…

Candice Nyholt, Sr Account Executive

Digital

January 24, 2018

Choosing The Best Social Media Tool For Your Food Brand

When done right, your brand’s overall KPI’s can be supported through your social media strategy. However, simply having an online presence and posting to social media is not enough to unlock the full potential of this digital marketing medium. For starters, a highly-engaged fanbase can now be linked to growing…

Bre Rodriguez, Social Media Supervisor

Digital Retail

April 4, 2017

Food CMO’s Guide To Choosing a Social Monitoring Tool

The large number of social monitoring tools available makes choosing the correct one a challenge for food commodity and CPG brands. At EvansHardy+Young, we take an aggressive approach to tool selection, and you should too. We know selecting the right tool is a crucial business decision. The wrong decision will…

Keith Butler, VP/Digital Strategist

Honey Cupcake with Blueberry EvansHardy+Young

Digital Media

February 4, 2017

3 Ways To Make Readers Crave Your Food Brand Newsletters

They flood our email inboxes daily, but how many do we actually read? With more than 200 billion emails sent and received daily, standing out in an overflowing inbox is no easy feat. Email newsletters are one of the easiest and most direct ways to market food brands to consumers, so everyone and…

Taylor DeVries, PR Sr Account Executive

California Walnuts and Arugula Beet Salad EvansHardy+Young

Food PR Foodservice

January 27, 2017

6 Ways Commodity Boards Build Relationships With Foodservice Operators

When I was starting out in my career, I vividly remember walking into my first menu ideation session with a large-scale foodservice operator. Despite my nerves, I felt a rush of energy getting a glimpse behind the magic of a brand I had known since childhood. I had the opportunity…

Emily Nordee-Rogers, PR Director