Digital

October 9, 2024

5 Powerful Ways CPG Brands Can Hook Gen Z on Social Media

As digital natives, Gen Z wields immense influence and trendsetting power, helping to reshape how brands connect with their audience. So for CPG companies like yours, understanding and adapting to their unique behaviors on social platforms is crucial. The challenge lies in balancing authenticity with ROI. Gen Z values transparency…

Andrea Cade, Social Media Director 0

Digital

October 1, 2024

Engagement Rates: The New North Star for CPG Digital Marketing Success

Finding ways to accurately measure digital campaign effectiveness is always a high priority for food marketers. But pinpointing conversions or calculating hard ROI can be elusive, particularly for top-of-funnel initiatives. And if you’re working with incomplete metrics, you won’t feel confident in your strategy or budget decisions. More and more,…

Andrea Cade, Social Media Director 0

Media

September 23, 2024

Rethinking TV Advertising for CPG Success

You're facing a marketing dilemma. You want to scale and find new audiences, but your current media mix simply isn't cutting it. Your customers are trapped in a closed loop at the bottom of the funnel. Without television advertising, you struggle to fill the top-of-funnel with viable prospects. If you're…

Justin Poe, VP/Media Director 0

Digital

August 30, 2024

Finding an Authentic Influencer Fit for Your CPG Food Brand

The explosion of social media influencer marketing has opened up new frontiers for CPG food brands to connect with younger consumers. But as we know, navigating this space can be tricky. Younger audiences like Millennials and Gen Z are highly distrustful of traditional advertising tactics and overt corporate messaging. They…

Andrea Cade, Social Media Director 0

Consumer Insights & Trends Media

May 14, 2024

4 Reasons Food Advertisers Must Invest in TV Brand Building — Yup, Even Smaller CPG Brands

The performance plateau for CPG brands is real. If you think a performance-based mix of online search, social, and display ads covers all your marketing needs, you may be on the edge of a major sales drop. Once saturation kicks in, you're left with a closed loop of existing customers,…

Justin Poe, VP/Media Director 0

Consumer Insights & Trends

January 30, 2024

Food Advertising Creative Taps Popular Trends From A.I. to Cannabis

In this quarter’s food marketing creative trends report, the “food meets fashion” trend continues with QSR brands collaborating with popular shoemakers. Meanwhile, AI continues to impact the CPG category, and mainstream restaurant chains court cannabis culture. Finally, Pop-Tarts wins the internet with a college bowl game victory stunt that goes…

EHY Digital 0

Media

September 20, 2023

Unmute the Myths: Tuning into the Real Benefits of TV Advertising for CPG and Commodity Board Marketers

TV isn’t just the multiplex-sized screen on your living room wall anymore. There’s never been more video content, or such a wide audience consuming it — at home, during commutes, and at work. Yet CPG and Commodity Board marketers remain resistant to TV ad spend. Why? The truth is, there…

Justin Poe, VP/Media Director 0

Digital

May 8, 2023

Food Marketers’ Secret Weapon: 4 New Instacart Features That Elevate Your Ad Tactics

Most food marketers know that sponsored product ads are tried and true, and Instacart is a boon to any CPG marketing strategy. Why? Because few e-commerce apps make it easier for marketers and retailers to market their products, or consumers to add products like yours to their carts. What you…

Tori Brumfield, VP/Director of Client Services 0

Media

February 11, 2022

Flavor Meets Fashion: Merch Mania Strikes Food Marketing Creative

Last quarter’s creative review called out a burgeoning food and beverage marketing trend centering on fashion merchandise tie-ins among brands including McDonald’s, Heinz, Goldfish Crackers, and more. Since then, the use of the tactic has increased dramatically with CPG brands including Sunny D and Vita Coco, Commodities like Avocados from…

EHY Edit Team 0

Media

January 25, 2024

7 Targeting Strategies Food Marketers Need to Know Now

These days, food magazines and grocery shelves seem filled with new products for very specific audiences—plant-based meat alternatives; allergen-aware cookies and snacks; sustainably-grown, aquaculture fish and shellfish. Luckily, thanks to the current digital media offerings as well as the shift to digital-like capabilities of more traditional media such as streaming…

Justin Poe, VP/Media Director 0