How Supermarkets Are Dealing With an Unprecedented Rate of Change in the Industry
John Paul Getty said, “In times of rapid change, experience could be your worst enemy.” That sentiment certainly applies in the supermarket industry right now. Changes keep coming faster and faster, and thinking that what has worked well in the past will work well now is a recipe for disaster.…
Idaho Potato Commission: Genuine Idaho
September 27, 2018
Idaho Potato Commission: Genuine Idaho
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A Trend That Is Here To Stay: Plant-forward Food Consumption
March 10, 2021
A Trend That Is Here To Stay: Plant-forward Food Consumption
The pandemic has caused many changes in consumer behavior, leading to discussion about how ephemeral those changes are, or alternatively if they are trends that have become 'the new normal'. Will everyone be baking their own bread from now on, or once commuting hours come back, will that fall by…
Empower Your Food PR Team to Say “No” When It Counts
March 16, 2021
Empower Your Food PR Team to Say “No” When It Counts
No matter how well-oiled the machine, your food PR team simply can’t be everywhere and act on everything. Nor do you want them to. Only a handful of the “opportunities” that cross their desks have the power to truly move the needle for your food brand. And these “big boulders”…
An Innovative Approach to a Traditional Ingredient
January 19, 2021
An Innovative Approach to a Traditional Ingredient
When it comes to marketing within food commodity boards, innovation is imperative to success. Being able to identify early trends and shifts in the marketplace can help unlock new opportunities for your food commodity’s product to flourish. Here at EvansHardy+Young (EHY), we’ve had the privilege of helping several of our…
3 Consumer Value Shifts That Will Have an Impact on Food Marketers in 2021
If you’re reading this, it means you survived the most disruptive year in modern history. Profoundly put by Brené Brown, 2020 was the year of the FFT or “effin’ first time.” If there’s anything we learned in 2020 (where do we even begin?), it’s that there were a whole lot…
Lamb Weston: Super Crispy
January 25, 2018
Lamb Weston: Super Crispy
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Creative Food Advertising All Wrapped Up For the Holidays
December 16, 2020
Creative Food Advertising All Wrapped Up For the Holidays
The holidays are a time of year folks eagerly look forward to for its special food-related traditions. If you’re like me, one of the traditions you cherish most is all the great creative food advertising during this period. However, you’re probably not much like me, because I’m kind of an…
