September 20, 2018
Idaho Potato Commission: Student Driver
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September 27, 2018
Idaho Potato Commission: Genuine Idaho
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March 10, 2021
A Trend That Is Here To Stay: Plant-forward Food Consumption
The pandemic has caused many changes in consumer behavior, leading to discussion about how ephemeral those changes are, or alternatively if they are trends that have become 'the new normal'. Will everyone be baking their own bread from now on, or once commuting hours come back, will that fall by…
March 16, 2021
Empower Your Food PR Team to Say “No” When It Counts
No matter how well-oiled the machine, your food PR team simply can’t be everywhere and act on everything. Nor do you want them to. Only a handful of the “opportunities” that cross their desks have the power to truly move the needle for your food brand. And these “big boulders”…
January 19, 2021
An Innovative Approach to a Traditional Ingredient
When it comes to marketing within food commodity boards, innovation is imperative to success. Being able to identify early trends and shifts in the marketplace can help unlock new opportunities for your food commodity’s product to flourish. Here at EvansHardy+Young (EHY), we’ve had the privilege of helping several of our…
May 18, 2018
California Walnuts: Walnuts on Delta
January 25, 2018
Lamb Weston: Super Crispy
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December 16, 2020
Creative Food Advertising All Wrapped Up For the Holidays
The holidays are a time of year folks eagerly look forward to for its special food-related traditions. If you’re like me, one of the traditions you cherish most is all the great creative food advertising during this period. However, you’re probably not much like me, because I’m kind of an…
December 10, 2020
Everyday Agility: A New Imperative for Today’s Food Marketers
What. A. Year. And it’s not over yet. In fact, many of us are in the middle of fine-tuning marketing plans for 2021. But as this year has shown us, plans are really a guide, based on a set of assumptions. (And boy were we knocked on our assumptions this…
