Digital

July 31, 2024

7 Social Media Tools and Trends For Your Next Food Marketing Campaign

For food marketers, keeping up with the latest social media trends and platforms demands constant adaptation. And lately, relying on traditional advertising avenues or even tried-and-true social networks doesn’t cut it. Just in the last year, platforms like TikTok and Instagram have emerged as full-fledged search engines, redefining how consumers…

Andrea Cade, Social Media Director 0

Digital

June 17, 2024

Your Food Brand Website Isn’t an Ecommerce Engine — It’s the Driver for Brand Engagement

The consumer’s path to purchase just isn’t as straightforward as it used to be. Hybrid shopping — shopping in person and online — is now the norm. And if consumer packaged goods brands are to keep up with consumer behavior, they must re-evaluate their owned digital channels — their websites,…

Tori Brumfield, VP/Director of Client Services 0

Consumer Insights & Trends Media

May 14, 2024

4 Reasons Food Advertisers Must Invest in TV Brand Building — Yup, Even Smaller CPG Brands

The performance plateau for CPG brands is real. If you think a performance-based mix of online search, social, and display ads covers all your marketing needs, you may be on the edge of a major sales drop. Once saturation kicks in, you're left with a closed loop of existing customers,…

Justin Poe, VP/Media Director 0

Consumer Insights & Trends

January 30, 2024

Food Advertising Creative Taps Popular Trends From A.I. to Cannabis

In this quarter’s food marketing creative trends report, the “food meets fashion” trend continues with QSR brands collaborating with popular shoemakers. Meanwhile, AI continues to impact the CPG category, and mainstream restaurant chains court cannabis culture. Finally, Pop-Tarts wins the internet with a college bowl game victory stunt that goes…

EHY Digital 0

Consumer Insights & Trends Digital

November 28, 2023

Fast-Breaking, Ongoing, and Macro Trends: Which Ones Are Worth the Chase?

You might be skilled at capitalizing on macro trends in the food industry, like healthy eating, certain sauces and condiments, or flavor pairings. Fast-breaking trends? Not so much. When you do identify a trend on social media, it feels like you’re late to the party. And by the time you…

Tori Brumfield, VP/Director of Client Services 0

Media

September 20, 2023

Unmute the Myths: Tuning into the Real Benefits of TV Advertising for CPG and Commodity Board Marketers

TV isn’t just the multiplex-sized screen on your living room wall anymore. There’s never been more video content, or such a wide audience consuming it — at home, during commutes, and at work. Yet CPG and Commodity Board marketers remain resistant to TV ad spend. Why? The truth is, there…

Justin Poe, VP/Media Director 0

Media

September 12, 2023

Could Covid-19 Turn Out To Be a Win for the Grocery Industry?

In Shakespeare’s Henry VI, written in 1591, Henry’s son says, “Ill blows the wind that profits nobody”. This is generally accepted as the origin of the saying, “It’s an ill wind that blows nobody any good.” Covid-19 was an ill wind for almost everybody, and supermarkets had their fair share…

EHY Digital 0

Consumer Insights & Trends Food Campaigns

August 18, 2023

From Artificial Intelligence to Real World Comfort Cravers, Food Creative Embraces the Now

In this quarter’s Food Advertising Creative Trends report, QSR brands employ ChatGPT-written ads, CPG brand Impossible Foods creates a meatless musical, Branded commodity Milk PEP spoofs plant-based dairy alternatives, Kraft Foods gets massively comfortable with post-Covid cravings, and Heinz celebrates brand obsessed fans. Read on for more. McDonald’s/Burger King -…

EHY Digital 0

March 19, 2019

California Walnuts

EHY Edit Team

March 20, 2019

Grown in Idaho®

EHY Edit Team