Food PR

March 16, 2021

Empower Your Food PR Team to Say “No” When It Counts

No matter how well-oiled the machine, your food PR team simply can’t be everywhere and act on everything. Nor do you want them to. Only a handful of the “opportunities” that cross their desks have the power to truly move the needle for your food brand. And these “big boulders”…

EHY Digital

Food PR Other

January 19, 2021

An Innovative Approach to a Traditional Ingredient

When it comes to marketing within food commodity boards, innovation is imperative to success. Being able to identify early trends and shifts in the marketplace can help unlock new opportunities for your food commodity’s product to flourish. Here at EvansHardy+Young (EHY), we’ve had the privilege of helping several of our…

EHY Digital 0

May 18, 2018

California Walnuts: Walnuts on Delta

EHY Edit Team

3 Consumer Value Shifts That Will Have an Impact on Food Marketers in 2021

Consumer Insights & Trends Other

January 14, 2021

3 Consumer Value Shifts That Will Have an Impact on Food Marketers in 2021

If you’re reading this, it means you survived the most disruptive year in modern history. Profoundly put by Brené Brown, 2020 was the year of the FFT or “effin’ first time.” If there’s anything we learned in 2020 (where do we even begin?), it’s that there were a whole lot…

Jessica Stampe, Sr. Account Executive 0

January 25, 2018

Lamb Weston: Super Crispy

S

EHY Edit Team

Buddy The Elf Breakfast Order Holiday Ad EvansHardyYoung

Food Campaigns Media

December 16, 2020

Creative Food Advertising All Wrapped Up For the Holidays

The holidays are a time of year folks eagerly look forward to for its special food-related traditions. If you’re like me, one of the traditions you cherish most is all the great creative food advertising during this period. However, you’re probably not much like me, because I’m kind of an…

Kirk Evans, VP/Assoc Creative Director

Juggling Apples Unicycle EvansHardy+Young

Food PR Other

December 10, 2020

Everyday Agility: A New Imperative for Today’s Food Marketers

What. A. Year. And it’s not over yet. In fact, many of us are in the middle of fine-tuning marketing plans for 2021. But as this year has shown us, plans are really a guide, based on a set of assumptions. (And boy were we knocked on our assumptions this…

Andrea Schepke, PR Director

Digital

November 30, 2020

5 Ways to Keep Your Food Brand in the Social Media Conversation in 2021

As we say goodbye to 2020 — a most unprecedented year — social media food marketers find ourselves yet again in a tenuous position. We have to plan campaigns for the next year, set KPI goals and start negotiating contracts and partnerships. However, contrary to the hopes we had in…

Bre Rodriguez, Social Media Supervisor

Consumer Insights & Trends Digital Food Campaigns Media

November 23, 2020

3 Increasingly Popular Media Platforms Your Food Brand Should Investigate Right Now

The confluence of better technology and COVID-19 stay-at-home orders has caused new and improved media platforms to emerge, and they are experiencing unexpected growth. While some of these platforms were around prior to the pandemic, consumers now engage with available digital platforms more frequently to stay informed, entertained and educated.…

Lily Katz-Smolenske, Senior VP Media Director

Consumer Insights & Trends Retail

November 3, 2020

How Top Food Brands Can Unlock New Opportunity Amid Changing Shopping Habits

In 2009 Phillippa Lally conducted a study, reported in the European Journal of Social Psychology, to determine how long it took people to turn a new behavior into a permanent habit. She found that it ranged from 18 to 254 days. Today’s consumers are fast approaching that 254-day mark in…

John Stranger, VP/Group Supervisor