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Social Media Marketing Archives - EvansHardy+Young

Bre Rodriguez, Social Media Supervisor
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Social Media Conversations in 2021 EvansHardy+Young
Digital
November 30, 2020

5 Ways to Keep Your Food Brand in the Social Media Conversation in 2021

As we say goodbye to 2020 — a most unprecedented year — social media food marketers find ourselves yet again in a tenuous position. We have to plan campaigns for the next year, set KPI goals and start negotiating contracts and partnerships. However, contrary to the hopes we had in…
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Carina Ost, Social Media Supervisor
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How Influencers Help Cultivate Food Trends French Fry Board Orange Background EvansHardy+Young
DigitalFood Campaigns
May 26, 2020

How Influencers Help Cultivate Food Trends

Anyone who has worked in social media marketing has been asked the million-dollar question: “How can we make our content go viral?” But this is a loaded question. The answer depends on so many stars aligning. While "going viral" isn't a good social strategy, we have developed a formula that…
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Carina Ost, Social Media Supervisor
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Demystifying Twitter for Food Brands to Drive Results Food Marketing Social Marketing EvansHardy+Young
Digital
June 25, 2019

Demystifying Twitter for Food Brands to Drive Results

With its abundance of appetite appeal, glamour shots and videos of delicious foods, Instagram seems like the most natural fit for food marketers. Functioning in a similar way as traditional advertising, a powerful image on this platform is worth a thousand words. Twitter, on the other hand, is the antithesis…
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Keith Butler, VP/Digital Strategist
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Food Marketing in the Attention Economy Food Advertising EvansHardy+Young
Consumer Insights & TrendsDigital
June 18, 2019

Food Marketing in the Attention Economy

When it comes down to it, food marketers are dealing with the issue of consumer’s lack of time and attention. As more marketing spend shifts to digital, it’s important we learn to navigate today’s attention economy. Our digital platforms, perhaps most importantly our social networks, are built using a business…
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Bre Rodriguez, Social Media Supervisor
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Millennials sitting with coffee looking at phone for Social Media Marketing
Digital
January 22, 2019

How to Make the Best Investment in Social Media in 2019

Veteran social media strategists know from experience that what’s true one week may not be the next in this sometimes turbulent digital marketplace. Luckily, we’re tuned in to all the twists and turns of the biggest social platforms, serving up the most important updates your food brand needs to know.…
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Emily Nordee-Rogers, PR Director
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Seasonal Menu Marketing Food Advertising LTO EvansHardy+Young
Food PRFoodservice
November 29, 2018

Successful LTO Menu Strategies You’ll Want to Consider This Year

With Pumpkin and Peppermint mania upon us, we’re reminded of how a short-term menu offering provides instant excitement at our favorite restaurants. Limited-Time Offers (LTOs) are a powerful tactic to reengage loyal customers as well as reach new ones. The positive impact of an LTO menu on traffic and same…
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Bre Rodriguez, Social Media Supervisor
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Facebook Watch Instagram TV for Food Brands EvansHardy+Young
Digital
October 16, 2018

The Food Brand’s Guide to Facebook Watch & IGTV

Since its launch in 2005, YouTube has owned the video content niche on social media. That’s changing, if Facebook has any say in the matter. In the quest to expand their internet empire, Facebook has turned its attention to video content with two recent product launches in 2017 and 2018:…
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Carina Ost, Social Media Supervisor
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Facebook Instagram Food Marketing Advertising EvansHardy+Young
Digital
September 25, 2018

Facebook and Instagram Changes: 5 Things You Need to Know

Just when you think you’ve locked in a social media strategy that works for your food brand, the social media giants change the game yet again. Facebook and Instagram made some recent social media updates to their notoriously mysterious algorithms. As they begin to take effect, we know they will…
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Bre Rodriguez, Social Media Supervisor
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Lamb Weston Instagram on iPhone Screen
DigitalFood Campaigns
May 10, 2018

Why Food & CPG Brands Should be Using Instagram Stories

If you find it hard to keep up with the latest in social media, you’re not alone. Social trends, strategies, and standards move lightning-fast, but as a food brand in this space, rest assured — not all bandwagons are worth jumping on. Truthfully, unless your key demographic is Gen Z’ers,…
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