Media

August 25, 2025

5 Strategic Shifts That Help Small CPG Brands Compete Like Industry Giants

Small and medium CPG food brands face unprecedented pressure. Lean teams juggle multiple responsibilities while managing tight budgets. Retailer expectations continue to rise as retail media networks explode across the landscape. Marketing teams are held accountable for every dollar while lacking the time to become experts in every channel. Many…

Tori Brumfield, VP/Director of Client Services 0

Media

August 6, 2025

The Quiet Powerhouse: Why Gen X Is Food Marketing’s Most Overlooked Opportunity

Food marketers everywhere are scrambling to decode the latest Gen Z slang and painstakingly craft millennial-targeted messaging. In the meantime, Gen X, the generation that arguably holds the most purchasing power and influence is quietly deciding what actually ends up in the shopping cart. Unintentional though it may be, this…

Jessica Stampe, Account Supervisor 0

Challenger Brand Strategy

June 16, 2025

Private Label is Rising. Here’s How Your CPG Food Brand Can Rise Above It.

When you walk down the freezer aisle of your local supermarket and reach for a bag of french fries, what guides your hand? The comfort of the familiar brand you've trusted for years, or the retailer's private label option that's $2 cheaper with surprisingly similar packaging? For millions of shoppers,…

Tori Brumfield, VP/Director of Client Services 0

Consumer Insights & Trends

May 14, 2025

Mindful Consumption: What Gen Z’s Alcohol Choices Mean for Food Brands

Alcohol has long been associated with relaxation, socialization, and celebration. But CPG food marketers who track consumer trends know that Gen Z's relationship with alcohol looks significantly different. In marked contrast to previous generations, Gen Z is shifting away from alcohol and towards wellness-focused, functional products. In fact, according to…

Jessica Stampe, Account Supervisor 0

Food Campaigns Media

April 9, 2025

Beyond the Hype: How Food Marketers Can Navigate the GLP-1 Revolution

CPG food marketers who've seen health trends come and go know how it usually goes: A buzzy diet captures consumer attention, prompts temporary shopping behavior shifts, then fades as quickly as it arrives. But GLP-1 medications like Ozempic and Wegovy are proving they have decidedly more staying power. With nearly…

Jessica Stampe, Account Supervisor 0

Consumer Insights & Trends

February 4, 2025

Gaining a Competitive Edge with AI: A Quick Start Guide for Food Brand Marketers

Food brand marketers like you often feel like they’re walking a tightrope. On one hand, you’re contending with rapid shifts in how people discover and choose products, which means you must innovate and stay on top of trends. On the other hand, budgets have never been tighter, which means you…

Tori Brumfield, VP/Director of Client Services 0

Digital

November 13, 2024

Craft a Genuine and Consistent Brand Voice Across Social Platforms: A Food CPG Marketer’s Guide

Maintaining a consistent brand voice across diverse social media platforms is a significant challenge for today’s food CPG marketers. How do you keep your brand's personality intact when jumping from LinkedIn's professional atmosphere to TikTok's fun-loving, trend-driven culture? This comprehensive guide offers practical strategies for developing and implementing a flexible…

Andrea Cade, Social Media Director 0

Digital

October 9, 2024

5 Powerful Ways CPG Brands Can Hook Gen Z on Social Media

As digital natives, Gen Z wields immense influence and trendsetting power, helping to reshape how brands connect with their audience. So for CPG companies like yours, understanding and adapting to their unique behaviors on social platforms is crucial. The challenge lies in balancing authenticity with ROI. Gen Z values transparency…

Andrea Cade, Social Media Director 0

Digital

October 1, 2024

Engagement Rates: The New North Star for CPG Digital Marketing Success

Finding ways to accurately measure digital campaign effectiveness is always a high priority for food marketers. But pinpointing conversions or calculating hard ROI can be elusive, particularly for top-of-funnel initiatives. And if you’re working with incomplete metrics, you won’t feel confident in your strategy or budget decisions. More and more,…

Andrea Cade, Social Media Director 0

Media

September 23, 2024

Rethinking TV Advertising for CPG Success

You're facing a marketing dilemma. You want to scale and find new audiences, but your current media mix simply isn't cutting it. Your customers are trapped in a closed loop at the bottom of the funnel. Without television advertising, you struggle to fill the top-of-funnel with viable prospects. If you're…

Justin Poe, VP/Media Director 0