Target just announced plans to spend billions of dollars over the next three years to redesign 500 stores. The redesign places greater emphasis on groceries, with a second entrance providing easy access to the grocery department, more fresh produce, and self-checkout lanes. The importance of grocery shoppers is not lost on Target. The…
DigitalFood CampaignsMedia
In 2017, for the first time ever, digital media spending is expected to overtake TV advertising: businesses around the world will spend more in internet advertising than television. According to eMarketer, in the US, TV’s share will be at 35.8% of Total Media Ad spend and Digital at 38.4%. So it…
DigitalSocial
February 14, 2017
What Food Brands Need To Know About Influencer Marketing
For food brands, content marketing works to attract and engage the right audience with the intention of selling product directly to consumers or increasing exposure on menus. Building an audience usually takes time, but there is one proven shortcut: work with influencers. Influencer marketing is a form of relationship-building—a way to…
Consumer Insights & Trends
February 10, 2017
7 Habits Of Highly Effective Fruit & Veggie Marketers
Stephen Covey first published his hugely popular book, The Seven Habits of Highly Effective People, back in 1989. Since then, a cottage industry seems to have risen up with various pundits proposing their own “seven habits” lists for all kinds of industries and interests. I’m no pundit—and I’m certainly no Stephen…
DigitalMedia
February 4, 2017
3 Ways To Make Readers Crave Your Food Brand Newsletters
They flood our email inboxes daily, but how many do we actually read? With more than 200 billion emails sent and received daily, standing out in an overflowing inbox is no easy feat. Email newsletters are one of the easiest and most direct ways to market food brands to consumers, so everyone and…
Food PRFoodservice
When I was starting out in my career, I vividly remember walking into my first menu ideation session with a large-scale foodservice operator. Despite my nerves, I felt a rush of energy getting a glimpse behind the magic of a brand I had known since childhood. I had the opportunity…
Consumer Insights & TrendsRetail
December 21, 2016
Yogurt Category Innovation Fuels Consumer Interest
For eons, yogurt has been the ultimate superfood for many cultures and its popularity in the United States continues to grow. According to Nielsen, the yogurt category is projected at $7.7B, up 3.3% from last year. Over the last four years, the category drove $1.47B in growth, making it the 17th fastest growing…
Media
December 14, 2016
How To Extend Media Reach & Increase Added Value For Food Brands
When I was a kid in France, we travelled all over Europe camping with the family. My mother would always overpack our little French car, which would infuriate my dad, who tried his best to make it all fit. Mom would keep all the family toiletries in the BOAC travel…
Consumer Insights & Trends
Boston University researchers estimate that 3 million baby boomers will live to be 100 years old. So when it comes to marketing food brands, while it’s all the rage to market to millennials right now, it’s also a good idea not to forget boomers just yet -- mainly because they’ve got a lot…