February 28, 2018
Are Your Online Recipes Optimized?
As a food brand your website undoubtedly includes recipes. Lots of recipes. In fact, they’re likely one of the most popular content sources on your site. But are you making the most of this vital and powerful content? Are your recipes driving traffic and attracting new visitors? Expanding usage occasions?…
January 24, 2018
Choosing The Best Social Media Tool For Your Food Brand
When done right, your brand’s overall KPI’s can be supported through your social media strategy. However, simply having an online presence and posting to social media is not enough to unlock the full potential of this digital marketing medium. For starters, a highly-engaged fanbase can now be linked to growing…
April 4, 2017
Food CMO’s Guide To Choosing a Social Monitoring Tool
The large number of social monitoring tools available makes choosing the correct one a challenge for food commodity and CPG brands. At EvansHardy+Young, we take an aggressive approach to tool selection, and you should too. We know selecting the right tool is a crucial business decision. The wrong decision will…
February 14, 2017
What Food Brands Need To Know About Influencer Marketing
For food brands, content marketing works to attract and engage the right audience with the intention of selling product directly to consumers or increasing exposure on menus. Building an audience usually takes time, but there is one proven shortcut: work with influencers. Influencer marketing is a form of relationship-building—a way to…
February 4, 2017
3 Ways To Make Readers Crave Your Food Brand Newsletters
They flood our email inboxes daily, but how many do we actually read? With more than 200 billion emails sent and received daily, standing out in an overflowing inbox is no easy feat. Email newsletters are one of the easiest and most direct ways to market food brands to consumers, so everyone and…
