Voice Recognition Food Marketing EvansHardy+Young

Consumer Insights & Trends Digital

July 10, 2018

Alexa, How Can I Reach More Customers With Voice Search?

This past year Google reported that 52% of people keep their voice-activated speakers in their living rooms, 25% keep them in their bedrooms, and 22% keep them right in their kitchens! With this kind of seamless in-home integration, smart speakers and voice search are fast becoming a prime point-of-sale opportunity…

Keith Butler, VP/Digital Strategist

Digital Food Campaigns

May 10, 2018

Why Food & CPG Brands Should be Using Instagram Stories

If you find it hard to keep up with the latest in social media, you’re not alone. Social trends, strategies, and standards move lightning-fast, but as a food brand in this space, rest assured — not all bandwagons are worth jumping on. Truthfully, unless your key demographic is Gen Z’ers,…

Bre Rodriguez, Social Media Supervisor

Recipe Optimization Food Blog EvansHardy+Young

Digital

February 28, 2018

Are Your Online Recipes Optimized?

As a food brand your website undoubtedly includes recipes. Lots of recipes. In fact, they’re likely one of the most popular content sources on your site. But are you making the most of this vital and powerful content? Are your recipes driving traffic and attracting new visitors? Expanding usage occasions?…

Keith Butler, VP/Digital Strategist

Digital

January 24, 2018

Choosing The Best Social Media Tool For Your Food Brand

When done right, your brand’s overall KPI’s can be supported through your social media strategy. However, simply having an online presence and posting to social media is not enough to unlock the full potential of this digital marketing medium. For starters, a highly-engaged fanbase can now be linked to growing…

Bre Rodriguez, Social Media Supervisor

Digital Retail

April 4, 2017

Food CMO’s Guide To Choosing a Social Monitoring Tool

The large number of social monitoring tools available makes choosing the correct one a challenge for food commodity and CPG brands. At EvansHardy+Young, we take an aggressive approach to tool selection, and you should too. We know selecting the right tool is a crucial business decision. The wrong decision will…

Keith Butler, VP/Digital Strategist

Idaho Potato Farmer in blue hat with dog sitting on couch watching TV of EvansHardy+Young Commercial

Digital Food Campaigns Media

March 11, 2017

TV Ads Still the Most Powerful Medium for Building Food Brands

In 2017, for the first time ever, digital media spending is expected to overtake TV advertising: businesses around the world will spend more in internet advertising than television. According to eMarketer, in the US, TV’s share will be at 35.8% of Total Media Ad spend and Digital at 38.4%. So it…

Lily Katz-Smolenske, Senior VP Media Director

Three iPhones held up by different hands taking picture of food on table

Digital

February 14, 2017

What Food Brands Need To Know About Influencer Marketing

For food brands, content marketing works to attract and engage the right audience with the intention of selling product directly to consumers or increasing exposure on menus. Building an audience usually takes time, but there is one proven shortcut: work with influencers. Influencer marketing is a form of relationship-building—a way to…

Sue Kennedy, PR Director

Honey Cupcake with Blueberry EvansHardy+Young

Digital Media

February 4, 2017

3 Ways To Make Readers Crave Your Food Brand Newsletters

They flood our email inboxes daily, but how many do we actually read? With more than 200 billion emails sent and received daily, standing out in an overflowing inbox is no easy feat. Email newsletters are one of the easiest and most direct ways to market food brands to consumers, so everyone and…

Taylor DeVries, PR Sr Account Executive