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Food Marketing

BS Agency Bingo EvansHardyYoung
Agency Jargon. Useless Soft Metrics. It’s Time for Food Agency BS Bingo! DigitalFood CampaignsFood PRMediaOther
February 13, 2020

Agency Jargon. Useless Soft Metrics. It’s Time for Food Agency BS Bingo!

We’ve all heard the saying, “If you can't dazzle them with brilliance, baffle them with BS.” If you ever feel like your agency is leaning a little too heavily on the “baffle” side of this equation, then it's time for you to deploy the Food Agency BS Bingo Card. It’s…
Dennis Hardy, President / CEO
Consumer Research Rating EvansHardy+Young
Who Cares What Your Customers Think. It’s How They Feel That Matters. Consumer Insights & TrendsFood Campaigns
February 9, 2020

Who Cares What Your Customers Think. It’s How They Feel That Matters.

With a larger percentage of marketing budgets being spent on analytics YOY, you likely know more about your customers’ behaviors than ever before. Yet according to Brandwatch, more than 50% of marketers in 2020 feel they don’t have access to the right data that can help them know their customers…
Jessica Stampe, Account Supervisor
Why We Should Eliminate All Food Commodity Marketing Boards
Why We Should Eliminate All Food Commodity Marketing Boards Consumer Insights & Trends
January 21, 2020

Why We Should Eliminate All Food Commodity Marketing Boards

I have a confession to make. I hate food commodity marketing boards. You may find my opinion surprising, given that my firm has enjoyed a great track record of helping food commodity marketing boards accomplish their goals for over thirty years. I’ll explain my reasoning in a minute. But first, we need a…
Dennis Hardy, President / CEO
Going out of Business Window Sign Grocery Store Forecast
Grocery Shopping in 2031: Are you ready for a whole new world? Consumer Insights & TrendsRetail
December 11, 2019

Grocery Shopping in 2031: Are you ready for a whole new world?

How will grocery shopping be different in 2031? Consider that the first iPhone was released just 12 years ago, and it has changed everything we do — from getting directions, booking travel, summoning a car, staying in touch with friends, reading the news, getting recommendations. You know what I am…
John Stranger, VP/Group Supervisor
New Food Ads for Quarter One of 2019 - Food Marketing EvansHardy+Young
Your Fall 2019 Trends Update: Recent Food Marketing Creative Consumer Insights & TrendsFood Campaigns
October 15, 2019

Your Fall 2019 Trends Update: Recent Food Marketing Creative

Fall is here, and with it comes pumpkin spice to make just about everything nice. The third quarter of 2019 saw creative food marketing and advertising capitalizing on the omnipresent annual trend in both humorous and attention-getting ways. In addition, the plant-based movement in fast food continued its momentum, even in the…
Kirk Evans, VP/Assoc Creative Director
hands holding plate of plant based foods
Plant-Based or Not, Here is How to Join the Conversation Consumer Insights & TrendsFood PRFoodservice
September 20, 2019

Plant-Based or Not, Here is How to Join the Conversation

In the past year, sales of plant-based foods grew 11 percent, bringing the plant-based market to $4.5 billion, as reported in Forbes, July 22, 2019. What’s more, the number of new U.S. food and drink products mentioning “plant-based” grew 268 percent between 2012 and 2018, according to Mintel. Suffice it…
Andrea Schepke, PR Director
Top Creative Trends in Recent Food & Beverage Advertising
Top Creative Trends in Recent Food & Beverage Advertising Food Campaigns
July 9, 2019

Top Creative Trends in Recent Food & Beverage Advertising

Current trends in food and beverage advertising are becoming increasingly dictated by millennials and their desires for transparency and accountability from the brands they patronize. The second quarter of 2019 saw several campaigns that speak directly to these concerns, including competing ads from Clif and KIND snack bars over the…
Kirk Evans, VP/Assoc Creative Director
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