New Grocery Formats Offer Big Opportunities for CPG & Fresh Foods

Retail

June 11, 2019

New Grocery Formats Offer Big Opportunities for CPG & Fresh Foods

In the movie There’s Something About Mary Ben Stiller picks up a hitchhiker played by Harland Williams. The hitchhiker expounds on his plan to get rich by coming out with a video called “Seven Minute Abs”, blowing the hit video “Eight Minute Abs” out of the water. Stiller responds by…

John Stranger, VP/Group Supervisor

Media Training: Last Minute Tips for Your Interview

Food PR

May 7, 2019

Media Training: Last Minute Tips for Your Interview

I know firsthand the value of media training and how it helps alleviate some of the pressure spokespeople face as they prepare to go on the record. Private or public, and regardless of industry, being well prepared for a media interview can sometimes be the difference between improved ratings and…

Jaime Eschette, Marketing Director

What Does a Customer Really Value in a Meal Kit Food Advertising Marketing EvansHardy+Young

Consumer Insights & Trends Retail

April 23, 2019

What Does the Customer Really Value in a Meal Kit?

If there’s one thing we learned about the meal kit business last year, it’s big business! But it’s also a complex and volatile industry. In this space where food and tech converge, intimately understanding the customer is a real challenge. And just when you think you’ve got everything figured out,…

Jessica Stampe, Account Supervisor

4 Changes to Watch in the Grocery Business Right Now

Retail

April 9, 2019

4 Changes to Watch in the Grocery Business Right Now

Many years ago, I spent a summer working construction. One day the crew boss told me to pick up all the nails that had been dropped on the site (I was clearly unskilled labor) before quitting time. By 1:30 it was obvious to me there was no way I was…

John Stranger, VP/Group Supervisor

New Food Ads for Quarter One of 2019 - Food Marketing EvansHardy+Young

Food Campaigns Food PR

April 2, 2019

Here is What Happened in Food Advertising This Quarter

The first quarter of 2019 saw some great breakthrough creative food advertising and marketing efforts from food brands including The Wonderful Company, Devour Frozen Foods, Hidden Valley Ranch and more. Nowadays, of course, high concept campaigns like these are almost always centered around, or at least include, a social and…

Kirk Evans, VP/Assoc Creative Director

Consumer Insights & Trends Food PR

March 19, 2019

Recipe for Love: How Food is Influencing Online Dating

We’ve all heard the saying the way to a wo/man’s heart is through their stomach. So, it shouldn’t be a surprise to learn food plays a central role in people’s feelings toward each other. It may even be a predictor of the people we find ourselves attracted to. Let me…

Emily Nordee-Rogers, PR Director

Food Campaigns Food PR Media

February 19, 2019

4 New Food PR Stunts that Attracted Big Media Attention

Share of voice has become extremely competitive within the food industry. Food marketers are going to great lengths to make their voice standout from the rest. This fierce competition has led to some of the most creative food PR campaigns to date. Here are a few noteworthy moments that captured…

Madison Serrano, PR Sr Account Executive

The Food Snacking Trend is Over EvansHardy+Young

Consumer Insights & Trends Retail

February 12, 2019

The Snacking Trend is Over

That’s right, snacking should no longer be considered a food trend. It’s now the new normal and it's here to stay. In fact, 50% of all eating occasions are now snacks. A December Mintel report states that 94% of adults snack daily, which raises the question, what are those other…

John Stranger, VP/Group Supervisor

Content Marketing Food Marketing EvansHardy+Young

Digital

February 7, 2019

Food Content Marketers: Time to Put on Your Publishing Hat

You’ve definitely heard the old adage, content is king. But how exactly, can your food brand rule the content kingdom? In the year ahead, content marketing integration and adopting a publishing model might just be the most effective and efficient way possible. Perhaps you made a business goal for 2019…

Carina Ost, Social Media Supervisor

Chef Collaborations Food Marketing EvansHardy+Young

Food PR Foodservice

January 30, 2019

Chef Collaborations for the Win in 2019

While chef competition continues to drive ratings of popular TV shows like Chopped and Top Chef, an altogether different dynamic is trending off-screen: Chef Collaborations. A quick online search of “chef collabs” nets a seemingly endless and intriguing menu of chef and cross-concept pairings. Perhaps the Dog Haus Chef Collaboration…

Andrea Schepke, PR Director

Food Marketing