Jonathan Winters-Buckeye Food Marketing Advertising EvansHardy+Young

Food Campaigns Food PR

October 3, 2018

Improvisational Food Marketing: Lessons from Jonathan Winters

I first met Jonathan Winters in a local cigar store that is owned by a pal of mine. Mr. Winters was the only customer in the shop one day when I walked in. A bit of small talk ensued, during which Jonathan asked me where I was from. When I…

Dennis Hardy, President / CEO

Digital

September 25, 2018

Facebook and Instagram Changes: 5 Things You Need to Know

Just when you think you’ve locked in a social media strategy that works for your food brand, the social media giants change the game yet again. Facebook and Instagram made some recent social media updates to their notoriously mysterious algorithms. As they begin to take effect, we know they will…

Carina Ost, Social Media Supervisor

5 of the Most Interesting Food Ads September 2018 EvansHardy+Young Food Advertising

Food Campaigns Food PR Media

September 18, 2018

5 of the Most Interesting Food Advertisements Right Now

After working in nearly every segment of the food industry for over 30 years, we have developed deep category insights into the consumer behavior and motivations that drive the purchasing, preparation, and consumption of food. As part of this process we’re constantly monitoring food advertising for trends, strategies, and creative…

Kirk Evans, VP/Assoc Creative Director

Consumer Insights & Trends Food PR

September 11, 2018

Is Your Food Brand in the Conversation?

Having worked nearly 20 years in the fashion industry, I learned early on how trends come and go with the seasons. You can be hot one day, and easily gone the next. Learning to successfully navigate these swings can be the difference between being a fad or a thriving, sustainably…

Jaime Eschette, Marketing Director

Grocery Shopping Food Advertising EvansHardy+Young

Retail

September 6, 2018

7 Winning Grocers Right Now in the Supermarket War

It’s been a year since Amazon bought Whole Foods and turned the grocery industry on its ear. This seems like a good time to get a read on the impact this has had, to take stock of the dizzying acceleration in the rate of change in the industry, and to…

John Stranger, VP/Group Supervisor

Food Campaigns Food PR Media

August 28, 2018

This is What Happens When You Have a Great Food Story

In the PR world the saying goes, “You’re only as good as your last story.” But, as food marketers we know good stories don’t just happen. They’re carefully curated to encourage a specific response. So, who is catching your attention with powerful food storytelling right now? Below are just a…

Madison Serrano, PR Sr Account Executive

Foodservice Technology Food Marketing EvansHardy+Young

Consumer Insights & Trends Digital Foodservice

August 21, 2018

New Foodservice Technology You Have to See to Believe

As technology and artificial intelligence (AI) creep into more and more applications within the mainstream foodservice space, it’s clear to see the future of the restaurant world is here. As food marketers, this presents new and exciting ways to attract more customers and give them what they’re craving – an…

Emily Nordee-Rogers, PR Director

Food Packaging in the Digital Age Food Marketing EvansHardy+Young

Digital Retail

August 14, 2018

What is the Role of Food Packaging in the Digital Age?

The online era is creating enormous change in the retailer landscape. And there is plenty more to come. It is now projected by Forrester Research that in the next 3 to 5 years 17% of all retail sales will take place online. While online grocery sales now account for merely…

Adrienne Stephen, Account Supervisor

Woman Shopping Food Advertising Transparency EvansHardy+Young

Consumer Insights & Trends Food Campaigns Media

August 9, 2018

The Trend Toward Transparency in Food Advertising

Remember the days when food was food? When you pretty much ate whatever was put in front of you (except yucky stuff like liver and gizzards) and really could care less about what was in it? Well, those days are over and gone. Consumers have been focusing on food transparency,…

Kirk Evans, VP/Assoc Creative Director

Food PR Foodservice

July 31, 2018

4 Authentic Ways to Improve Your Food PR Approach

Technology is transforming the food and beverage industry, and along with it, our approach to food public relations (PR). Every day, journalists are scrambling to keep up by producing relevant stories, further pressured by the implementation of digital media. Everyone wants to be the first one to publish the latest…

Taylor DeVries, PR Sr Account Executive