Food PR Foodservice

July 31, 2018

4 Authentic Ways to Improve Your Food PR Approach

Technology is transforming the food and beverage industry, and along with it, our approach to food public relations (PR). Every day, journalists are scrambling to keep up by producing relevant stories, further pressured by the implementation of digital media. Everyone wants to be the first one to publish the latest…

Taylor DeVries, PR Sr Account Executive

Digital

July 24, 2018

Do Food Influencers Really Have a Strong Influence?

When most food marketers consider a food influencer for their brand, the first steps they take are almost always the same: they head to the influencer’s Instagram, look at their number of followers and scroll through some photos of food. It’s a natural initial evaluation, but they are missing so…

Carina Ost, Social Media Supervisor

Voice Recognition Food Marketing EvansHardy+Young

Consumer Insights & Trends Digital

July 10, 2018

Alexa, How Can I Reach More Customers With Voice Search?

This past year Google reported that 52% of people keep their voice-activated speakers in their living rooms, 25% keep them in their bedrooms, and 22% keep them right in their kitchens! With this kind of seamless in-home integration, smart speakers and voice search are fast becoming a prime point-of-sale opportunity…

Keith Butler, VP/Digital Strategist

Food Campaigns Food PR Media

June 26, 2018

Here are 6 of the Best New Food Campaigns Right Now

Every quarter we publish a sampling of recent, noteworthy food campaigns from the worlds of Commodity, Packaged Foods, and Branded Produce, with the purpose of informing and inspiring those with similar interests. Here’s just a few that caught our attention in the second quarter of 2018.

Kirk Evans, VP/Assoc Creative Director

EvansHardy+Young The Future of the Supermarket is Here Food Marketing

Retail

June 19, 2018

The Future of the Supermarket is Here

Every supermarket chain has a weekly ad meeting where the items and prices for the next week’s circular are decided. When I worked on the Vons ad account (before they were acquired by Safeway) I used to attend these meetings, every Tuesday at 7am. I am not a morning person.…

John Stranger, VP/Group Supervisor

Digital Food Campaigns

May 10, 2018

Why Food & CPG Brands Should be Using Instagram Stories

If you find it hard to keep up with the latest in social media, you’re not alone. Social trends, strategies, and standards move lightning-fast, but as a food brand in this space, rest assured — not all bandwagons are worth jumping on. Truthfully, unless your key demographic is Gen Z’ers,…

Bre Rodriguez, Social Media Supervisor

Athlete eating bowl of oatmeal with eggs, supplements and protein powder in front of him

Consumer Insights & Trends

April 19, 2018

New Food Trends: How Pro Athletes Lead The Way

Perhaps more than ever before, consumers are motivated to better understand the profound effect food has on their mental, physical and emotional well being. Current food trends such as nut milk, turmeric, kale, nut butter and maca powder, gut-friendly kombucha, and brain-boosting lattes demonstrate a desire for nutrient dense foods…

Madison Serrano, PR Sr Account Executive

Saucony Dunkin Donut Sneaker Collaboration

Consumer Insights & Trends Food Campaigns Food PR

January 11, 2024

Epic Food & Beverage Collaborations That Truly Delivered

Like most avid runners, I’m fiercely loyal to my footwear brand. In the past, you would have seen me in full stride wearing a pair of my trusted Asics with my iPod Shuffle and earbuds. But that was before Nike and Apple collaborated and launched Nike+ in 2006. In my…

EHY Digital

Consumer Insights & Trends Food PR Foodservice

April 3, 2018

Chef and Dietitian: Healthy Foods You’ll Actually Crave

Over the years, chefs and dietitians have approached their crafts with very different mindsets. A chef would create recipes for maximum flavor, favoring savory, high-fat ingredients. Alternatively, a dietitian would focus primarily on a food’s nutritional value. Recently, however, consumer demand for healthful food that doesn’t compromise on flavor has…

Emily Nordee-Rogers, PR Director

Food Campaigns Food PR Media

March 22, 2018

The Best New Food Campaigns of the Quarter Are…

We’re constantly monitoring trends, strategies, and creative work for products and companies in the food industry. Every quarter we publish a random sampling of recent campaigns, with the purpose of informing and inspiring those with similar interests. Within the first few months of 2018 we’ve already seen some great new…

Kirk Evans, VP/Assoc Creative Director

Food Marketing