Chapel
Consumer Insights & Trends
June 6, 2022

Consumer Demand for Convenience Knows No Bounds

Consumers have come to expect convenience in all their dealings--the ‘frictionless transaction’ in online shopping parlance. I recently visited Las Vegas for the first time since before the pandemic. I was driving from downtown to the Strip when I passed the section where all the wedding chapels are. I noticed…
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Produce Department
Retail
December 30, 2021

How Supermarkets Are Dealing With an Unprecedented Rate of Change in the Industry

John Paul Getty said, “In times of rapid change, experience could be your worst enemy.” That sentiment certainly applies in the supermarket industry right now. Changes keep coming faster and faster, and thinking that what has worked well in the past will work well now is a recipe for disaster.…
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Puma X Kool Aid
Food CampaignsMedia
September 27, 2021

Food Advertising Creative Attempts a Return to Normalcy

After struggling to find their creative voice during the pandemic, food advertisers started moving toward a new normalcy in their messaging with the apparent decline of the coronavirus. But with the Delta variant now hot on COVID’s heels, who knows how long this trend will last? At least for the…
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Grocery Shopping
Consumer Insights & TrendsRetail
September 8, 2021

Supermarkets in the Post-COVID World New Shopper Trends Impact Brick and Mortar

At the end of the movie The Candidate, Robert Redford turns to the consultant who just helped him get elected president of the United States and says, “What do we do now?” I think leaders in the supermarket industry probably feel the same way right now. With online grocery sales…
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Gear Stick
Consumer Insights & Trends
August 19, 2021

From Languishing to Flourishing: 5 Health & Wellness Shifts Every Food Marketer Needs to Know

In April 2021, Adam Grant published a piece for the New York Times, “There’s a Name for the Blah You’re Feeling: It’s Called Languishing,” in which he succinctly named the collective emotion of 2021. In response, Dani Blum wrote “The Other Side of Languishing Is Flourishing,” providing a proactive step-by-step…
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A Trend That Is Here To Stay : Plant-forward Food Consumption
Consumer Insights & Trends
March 10, 2021

A Trend That Is Here To Stay: Plant-forward Food Consumption

The pandemic has caused many changes in consumer behavior, leading to discussion about how ephemeral those changes are, or alternatively if they are trends that have become 'the new normal'. Will everyone be baking their own bread from now on, or once commuting hours come back, will that fall by…
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Social Media Conversations in 2021 EvansHardy+Young
Digital
November 30, 2020

5 Ways to Keep Your Food Brand in the Social Media Conversation in 2021

As we say goodbye to 2020 — a most unprecedented year — social media food marketers find ourselves yet again in a tenuous position. We have to plan campaigns for the next year, set KPI goals and start negotiating contracts and partnerships. However, contrary to the hopes we had in…
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QR Foodservice Menu Amid Covid
Food CampaignsMedia
October 1, 2020

The Key to Pivoting Your Foodservice Media Strategies Amid COVID-19

Regardless of industry, COVID-19 has caused widespread disruption. Foodservice is among those industries being most devastated by the pandemic. As a food marketer, with more than 100,000 restaurant closures, you’ve likely found yourself evaluating and reevaluating your marketing and media plans over the past several months. And the foodservice sector…
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How Influencers Help Cultivate Food Trends French Fry Board Orange Background EvansHardy+Young
DigitalFood Campaigns
May 26, 2020

How Influencers Help Cultivate Food Trends

Anyone who has worked in social media marketing has been asked the million-dollar question: “How can we make our content go viral?” But this is a loaded question. The answer depends on so many stars aligning. While "going viral" isn't a good social strategy, we have developed a formula that…
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