Why Your Video Budget Isn’t Translating to Sales (And What to Do About It) Digital
March 24, 2026

Why Your Video Budget Isn’t Translating to Sales (And What to Do About It)

Over the past few years, we’ve had the same conversation with food marketers again and again: video budgets are increasing, performance dashboards look healthy, and yet connecting those investments to real sales growth still feels harder than it should. Food brands are investing more in video than ever. CTV budgets…
Tori Brumfield, VP/Director of Client Services 0
A red pawn and a chess piece on a blue background, representing strategy in food and branded produce marketing.
5 Strategic Shifts That Help Small CPG Brands Compete Like Industry Giants Media
August 25, 2025

5 Strategic Shifts That Help Small CPG Brands Compete Like Industry Giants

Small and medium CPG food brands face unprecedented pressure. Lean teams juggle multiple responsibilities while managing tight budgets. Retailer expectations continue to rise as retail media networks explode across the landscape. Marketing teams are held accountable for every dollar while lacking the time to become experts in every channel -…
Tori Brumfield, VP/Director of Client Services 0
GX eCommerce platform helping small businesses in CPG and food marketing grow – a Gen X untapped marketing opportunity
The Quiet Powerhouse: Why Gen X Is Food Marketing’s Most Overlooked Opportunity Media
August 6, 2025

The Quiet Powerhouse: Why Gen X Is Food Marketing’s Most Overlooked Opportunity

Food marketers everywhere are scrambling to decode the latest Gen Z slang and craft millennial-targeted messaging. Meanwhile, they’re missing a Gen X untapped marketing opportunity—the generation with the most purchasing power quietly decides what ends up in the shopping cart. Unintentional though it may be, this generational tunnel vision means…
Jessica Stampe, Account Supervisor 0
Private Label is Rising. Here’s How Your CPG Food Brand Can Rise Above It. Challenger Brand Strategy
June 16, 2025

Private Label is Rising. Here’s How Your CPG Food Brand Can Rise Above It.

When you walk down the freezer aisle of your local supermarket and reach for a bag of french fries, what guides your hand? The comfort of the familiar brand you've trusted for years, or the retailer's private label option that's $2 cheaper with surprisingly similar packaging? For millions of shoppers,…
Tori Brumfield, VP/Director of Client Services 0
A woman drinks water from a bottle, promoting hydration in a CPG marketing context.
Mindful Consumption: What Gen Z’s Alcohol Choices Mean for Food Brands Consumer Insights & Trends
May 14, 2025

Mindful Consumption: What Gen Z’s Alcohol Choices Mean for Food Brands

Alcohol has long been associated with relaxation, socialization, and celebration. But CPG food marketers who track consumer trends know that Gen Z's relationship with alcohol looks significantly different.  In marked contrast to previous generations, Gen Z is shifting away from alcohol and towards wellness-focused, functional products. In fact, according to…
Jessica Stampe, Account Supervisor 0
A white water lily with a yellow center, symbolizing freshness and nature in food marketing.
10 Deliciously Devious Marketing Lessons from White Lotus Season 3 DigitalMedia
April 25, 2025

10 Deliciously Devious Marketing Lessons from White Lotus Season 3

The third season of HBO’s hit series “White Lotus” served up more than just murder, mayhem, and meditation in Thailand—it delivered a masterclass in modern marketing. As the characters navigated spiritual awakenings and deadly encounters at the luxurious resort, brands were cooking up partnerships faster than a Thai street food…
Dennis Hardy, President / CEO 0
Beyond the Hype: How Food Marketers Can Navigate the GLP-1 Revolution Food CampaignsMedia
April 9, 2025

Beyond the Hype: How Food Marketers Can Navigate the GLP-1 Revolution

CPG food marketers who've seen health trends come and go know how it usually goes: A buzzy diet captures consumer attention, prompts temporary shopping behavior shifts, then fades as quickly as it arrives.  But GLP-1 medications like Ozempic and Wegovy are proving they have decidedly more staying power. With nearly…
Jessica Stampe, Account Supervisor 0
Gaining a Competitive Edge with AI: A Quick Start Guide for Food Brand Marketers Consumer Insights & Trends
February 4, 2025

Gaining a Competitive Edge with AI: A Quick Start Guide for Food Brand Marketers

Food brand marketers like you often feel like they’re walking a tightrope. On one hand, you’re contending with rapid shifts in how people discover and choose products, which means you must innovate and stay on top of trends. On the other hand, budgets have never been tighter, which means you…
Tori Brumfield, VP/Director of Client Services 0
How Can CPG Food Brands Master Seasonal Price Fluctuations in Paid Social Advertising? Digital
January 10, 2025

How Can CPG Food Brands Master Seasonal Price Fluctuations in Paid Social Advertising?

In the world of advertising for CPG food brands, the seasons bring more than just changes in weather. They usher in predictable fluctuations to the cost of capturing your audience’s attention via paid social media advertising.  As the cost of advertising rises and falls along with industry-wide and category-specific seasons,…
Tori Brumfield, VP/Director of Client Services 0
Beyond Health Food: How All CPG Food Brands Can Connect with Gen Z’s Wellness Revolution Consumer Insights & Trends
December 6, 2024

Beyond Health Food: How All CPG Food Brands Can Connect with Gen Z’s Wellness Revolution

The global consumer wellness market has exploded, reaching a staggering $1.8 trillion in 2024. At the forefront of this seismic growth? Gen Z. They aren’t just participating in wellness trends — they're redefining what wellness means, creating a fundamental shift in consumer expectations that CPG brands can't afford to ignore. …
Jessica Stampe, Account Supervisor 0
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