Food PR Foodservice

July 31, 2018

4 Authentic Ways to Improve Your Food PR Approach

Technology is transforming the food and beverage industry, and along with it, our approach to food public relations (PR). Every day, journalists are scrambling to keep up by producing relevant stories, further pressured by the implementation of digital media. Everyone wants to be the first one to publish the latest…

Taylor DeVries, PR Sr Account Executive

Digital

July 24, 2018

Do Food Influencers Really Have a Strong Influence?

When most food marketers consider a food influencer for their brand, the first steps they take are almost always the same: they head to the influencer’s Instagram, look at their number of followers and scroll through some photos of food. It’s a natural initial evaluation, but they are missing so…

Carina Ost, Social Media Supervisor

Experiential & Events

February 7, 2018

Food Trade Shows: Good Or Just Leftovers?

At this point you’ve probably logged more food trade shows than you’d like to admit. And, while I’m sure you’re looking forward to feeding the enthusiastic flood of trick-or-treaters and looky-loos, the idea of yet another trade show season brings on that nagging question we food marketers must ask ourselves…

Candice Nyholt, Sr Account Executive

Digital

January 24, 2018

Choosing The Best Social Media Tool For Your Food Brand

When done right, your brand’s overall KPI’s can be supported through your social media strategy. However, simply having an online presence and posting to social media is not enough to unlock the full potential of this digital marketing medium. For starters, a highly-engaged fanbase can now be linked to growing…

Bre Rodriguez, Social Media Supervisor

Digital Retail

April 4, 2017

Food CMO’s Guide To Choosing a Social Monitoring Tool

The large number of social monitoring tools available makes choosing the correct one a challenge for food commodity and CPG brands. At EvansHardy+Young, we take an aggressive approach to tool selection, and you should too. We know selecting the right tool is a crucial business decision. The wrong decision will…

Keith Butler, VP/Digital Strategist

Consumer Insights & Trends Retail

December 21, 2016

Yogurt Category Innovation Fuels Consumer Interest

For eons, yogurt has been the ultimate superfood for many cultures and its popularity in the United States continues to grow. According to Nielsen, the yogurt category is projected at $7.7B, up 3.3% from last year. Over the last four years, the category drove $1.47B in growth, making it the 17th fastest growing…

John Stranger, VP/Group Supervisor

Media

December 14, 2016

How To Extend Media Reach & Increase Added Value For Food Brands

When I was a kid in France, we travelled all over Europe camping with the family. My mother would always overpack our little French car, which would infuriate my dad, who tried his best to make it all fit. Mom would keep all the family toiletries in the BOAC travel…

Lily Katz-Smolenske, Senior VP Media Director