Media

September 20, 2023

Unmute the Myths: Tuning into the Real Benefits of TV Advertising for CPG and Commodity Board Marketers

TV isn’t just the multiplex-sized screen on your living room wall anymore. There’s never been more video content, or such a wide audience consuming it — at home, during commutes, and at work. Yet CPG and Commodity Board marketers remain resistant to TV ad spend. Why? The truth is, there…

Justin Poe 0

Food Campaigns

May 31, 2023

3 Metrics (Besides Sales Data) to Report Campaign Performance

As a marketing director of a commodity board or association, you may not have access to robust retail sales data — or at least not as much as you may like. Your team builds programs to promote the industry at large, so you may only be getting the bird’s eye…

Tori Brumfield, VP/Director of Client Services 0

Media

June 28, 2022

Data Driven Television: What Food Marketers Need to Know to Make the Most of their TV Spend

With the television upfront season in full swing (i.e., the annual process where advertisers pre-book 50-60% of the total advertising budgets in advance of the television season), there has been much discussion about if this will be the year of the data driven television upfront. In other words, will this…

Justin Poe 0

Media

March 25, 2022

7 Targeting Strategies Food Marketers Need to Know Now

These days, food magazines and grocery shelves seem filled with new products for very specific audiences—plant-based meat alternatives; allergen-aware cookies and snacks; sustainably-grown, aquaculture fish and shellfish. Luckily, thanks to the current digital media offerings as well as the shift to digital-like capabilities of more traditional media such as streaming…

Justin Poe 0

Food PR Other

January 19, 2021

An Innovative Approach to a Traditional Ingredient

When it comes to marketing within food commodity boards, innovation is imperative to success. Being able to identify early trends and shifts in the marketplace can help unlock new opportunities for your food commodity’s product to flourish. Here at EvansHardy+Young (EHY), we’ve had the privilege of helping several of our…

EHY Digital 0

Juggling Apples Unicycle EvansHardy+Young

Food PR Other

December 10, 2020

Everyday Agility: A New Imperative for Today’s Food Marketers

What. A. Year. And it’s not over yet. In fact, many of us are in the middle of fine-tuning marketing plans for 2021. But as this year has shown us, plans are really a guide, based on a set of assumptions. (And boy were we knocked on our assumptions this…

Andrea Schepke, PR Director

Food Campaigns Media

October 1, 2020

The Key to Pivoting Your Foodservice Media Strategies Amid COVID-19

Regardless of industry, COVID-19 has caused widespread disruption. Foodservice is among those industries being most devastated by the pandemic. As a food marketer, with more than 100,000 restaurant closures, you’ve likely found yourself evaluating and reevaluating your marketing and media plans over the past several months. And the foodservice sector…

Bobby Georges, Sr. Media Negotiator

Media Consumption by Generations EvansHardy+Young

Digital Media Other

May 31, 2020

8 Media Questions You Should Be Asking When Recalibrating Your Food Media Plan During COVID-19

As the COVID-19 crisis seemingly begins to wane, the havoc that remains in its wake is still very much present. While many personal and business enterprises begin reassessing, at EvansHardy+Young (EHY) we are continuing to carefully recalibrate our clients' advertising media strategies. Like them, you're likely facing some of the same challenges…

Lily Katz-Smolenske, Senior VP Media Director

Empty Grocery Shelves COVID-19 EvansHardy+Young

Consumer Insights & Trends Retail

March 31, 2020

Record Sales & Empty Shelves: The Short- and Long-Term Impact of COVID-19 on Supermarkets

Businesses all over the country are shutting down as responses to COVID-19 increase daily. Meanwhile supermarkets are working around the clock. And they are one of the very few remaining places where people can’t avoid coming in close contact with each other. As supermarkets scramble to stay ahead of rapidly…

John Stranger, VP/Group Supervisor

Crowd of colorful faces for Social Targeting and Segmentation EvansHardy+Young

Digital Food Campaigns

March 16, 2020

Why Social Media is the Best Tactic for Segmentation, Targeting and Positioning

The most universal truth among all communicators is: You’ve got to know your audience. For writers and comedians, it might be about how to hook your reader or get a laugh. But for marketers, the reason you have to know your audience is so you can segment, target and position toward…

Carina Ost, Social Media Supervisor