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Consumer Insights & Trends

Consumer Insights & Trends
March 6, 2026

Redefining Value in the 2026 Economy – A Playbook for Food Brands

The food marketer’s guide to navigating consumer contradictions, protecting pricing power, and building lasting loyalty without discounting your way to irrelevance The Value Contradiction Every Food Marketer Faces The rules of consumer behavior are rapidly changing. Today's shoppers aren't choosing between premium and budget, they're curating a mix of both…
Tori Brumfield, VP/Director of Client Services 0
A book displaying a list of ingredients, representing CPG and food marketing insights.
Consumer Insights & Trends
June 25, 2025

The Pantry Essential Playbook: How Food Brands Can Win Permanent Spots on 2025 Dinner Tables

The elaborate TikTok food trends that dominated 2022 are fading fast. Gone are the minute-and-a-half-long recipe videos featuring detailed measurements, step-by-step instructions, and complicated ingredient lists. What's replacing them isn't just simpler content - it's a deeper shift in how consumers are thinking about meal planning and grocery shopping. With…
Isabella Del Mese, Social Media Supervisor and Influencer Manager 0
A woman drinks water from a bottle, promoting hydration in a CPG marketing context.
Consumer Insights & Trends
May 14, 2025

Mindful Consumption: What Gen Z’s Alcohol Choices Mean for Food Brands

Alcohol has long been associated with relaxation, socialization, and celebration. But CPG food marketers who track consumer trends know that Gen Z's relationship with alcohol looks significantly different.  In marked contrast to previous generations, Gen Z is shifting away from alcohol and towards wellness-focused, functional products. In fact, according to…
Jessica Stampe, Account Supervisor 0
Consumer Insights & Trends
December 6, 2024

Beyond Health Food: How All CPG Food Brands Can Connect with Gen Z’s Wellness Revolution

The global consumer wellness market has exploded, reaching a staggering $1.8 trillion in 2024. At the forefront of this seismic growth? Gen Z. They aren’t just participating in wellness trends — they're redefining what wellness means, creating a fundamental shift in consumer expectations that CPG brands can't afford to ignore. …
Jessica Stampe, Account Supervisor 0
Historic figures eating Impossible Foods products
Consumer Insights & TrendsFood Campaigns
August 18, 2023

From Artificial Intelligence to Real World Comfort Cravers, Food Creative Embraces the Now

In this quarter’s Food Advertising Creative Trends report, QSR brands employ ChatGPT-written ads, CPG brand Impossible Foods creates a meatless musical, Branded commodity Milk PEP spoofs plant-based dairy alternatives, Kraft Foods gets massively comfortable with post-Covid cravings, and Heinz celebrates brand obsessed fans. Read on for more.  McDonald’s/Burger King -…
EHY Digital 0
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