CPG food marketers who've seen health trends come and go know how it usually goes: A buzzy diet captures consumer attention, prompts temporary shopping behavior shifts, then fades as quickly as it arrives. But GLP-1 medications like Ozempic and Wegovy are proving they have decidedly more staying power. With nearly…
In today’s hypercompetitive food marketing landscape, even established brands struggle to cut through the noise. While foundational strategies like OTT campaigns, social media activations, and PR outreach remain critical, forward-thinking CMOs are increasingly layering in small bets—nimble, low-investment initiatives with outsized potential for brand elevation. These tactical plays aren’t replacements…
August 18, 2023
From Artificial Intelligence to Real World Comfort Cravers, Food Creative Embraces the Now
In this quarter’s Food Advertising Creative Trends report, QSR brands employ ChatGPT-written ads, CPG brand Impossible Foods creates a meatless musical, Branded commodity Milk PEP spoofs plant-based dairy alternatives, Kraft Foods gets massively comfortable with post-Covid cravings, and Heinz celebrates brand obsessed fans. Read on for more. McDonald’s/Burger King -…
September 27, 2021
Food Advertising Creative Attempts a Return to Normalcy
After struggling to find their creative voice during the pandemic, food advertisers started moving toward a new normalcy in their messaging with the apparent decline of the coronavirus. But with the Delta variant now hot on COVID’s heels, who knows how long this trend will last? At least for the…
December 16, 2020
Creative Food Advertising All Wrapped Up For the Holidays
The holidays are a time of year folks eagerly look forward to for its special food-related traditions. If you’re like me, one of the traditions you cherish most is all the great creative food advertising during this period. However, you’re probably not much like me, because I’m kind of an…
November 23, 2020
3 Increasingly Popular Media Platforms Your Food Brand Should Investigate Right Now
The confluence of better technology and COVID-19 stay-at-home orders has caused new and improved media platforms to emerge, and they are experiencing unexpected growth. While some of these platforms were around prior to the pandemic, consumers now engage with available digital platforms more frequently to stay informed, entertained and educated.…
Regardless of industry, COVID-19 has caused widespread disruption. Foodservice is among those industries being most devastated by the pandemic. As a food marketer, with more than 100,000 restaurant closures, you’ve likely found yourself evaluating and reevaluating your marketing and media plans over the past several months. And the foodservice sector…
September 17, 2020
Creative Coronaviral Food Marketing Continues
Last quarter, we were just beginning to see the effects of COVID-19 on food marketers struggling to deal with creative production issues and appropriate tonality in our brave new world. Brands were entering the coronavirus conversation conservatively, taking great care not to offend consumers. But now that a new normal…
