Tag

Food PR Archives - EvansHardy+Young

Jaime Eschette, Marketing Director
0
Food PR
March 16, 2021

Empower Your Food PR Team to Say “No” When It Counts

No matter how well-oiled the machine, your food PR team simply can’t be everywhere and act on everything. Nor do you want them to. Only a handful of the “opportunities” that cross their desks have the power to truly move the needle for your food brand. And these “big boulders”…
Read More
Emily Nordee-Rogers, PR Director 0
0
Food PROther
January 19, 2021

An Innovative Approach to a Traditional Ingredient

When it comes to marketing within food commodity boards, innovation is imperative to success. Being able to identify early trends and shifts in the marketplace can help unlock new opportunities for your food commodity’s product to flourish. Here at EvansHardy+Young (EHY), we’ve had the privilege of helping several of our…
Read More
Andrea Schepke, PR Director
0
Juggling Apples Unicycle EvansHardy+Young
Food PROther
December 10, 2020

Everyday Agility: A New Imperative for Today’s Food Marketers

What. A. Year. And it’s not over yet. In fact, many of us are in the middle of fine-tuning marketing plans for 2021. But as this year has shown us, plans are really a guide, based on a set of assumptions. (And boy were we knocked on our assumptions this…
Read More
Andrea Schepke, PR Director
0
Reschedule or Rethink crossroads EvansHardyYoung
Experiential & EventsFood PRFoodservice
August 13, 2020

The Food Event Dilemma: Should You Reimagine or Reschedule?

Are food industry events an inevitable casualty of 2020? Or is it possible to reimagine them (i.e., take them online) and still meet the needs of both participants and organizers? It’s a tough call, especially in an industry so deeply rooted in relationships, sensory experiences and in-person events facilitating the…
Read More
Jaime Eschette, Marketing Director
0
Tito's Hand Cleanser Bottle EvansHardy+Young
Food CampaignsFood PR
March 26, 2020

5 Food & Beverage Brands Stepping up Right Here, Right Now

With COVID-19 taking over headlines, newsfeeds and digital happy hours, it’s hard to think about anything else. But the fact is, as food marketers we’re playing an integral role in providing stability and peace of mind to millions of Americans. As a few food brands are showing us, how we…
Read More
Emily Nordee-Rogers, PR Director
0
Unlock the power of press release evanshardyyoung
Food PR
January 14, 2020

Unlock the Power of the Press Release for the Digital Age

While changes in the way news is viewed, generated and distributed is evolving the way press releases are crafted, they still deserve a spot in your food marketing strategy. So stop asking yourself, "Is the press release dead?" Because in short, even with the evolving media landscape and endless information…
Read More
Jaime Eschette, Marketing Director
0
Media Training: Last Minute Tips for Your Interview
Food PR
May 7, 2019

Media Training: Last Minute Tips for Your Interview

I know firsthand the value of media training and how it helps alleviate some of the pressure spokespeople face as they prepare to go on the record. Private or public, and regardless of industry, being well prepared for a media interview can sometimes be the difference between improved ratings and…
Read More
Madison Serrano, PR Sr Account Executive
0
PR stunts 2019
Food CampaignsFood PRMedia
February 19, 2019

4 New Food PR Stunts that Attracted Big Media Attention

Share of voice has become extremely competitive within the food industry. Food marketers are going to great lengths to make their voice standout from the rest. This fierce competition has led to some of the most creative food PR campaigns to date. Here are a few noteworthy moments that captured…
Read More
Madison Serrano, PR Sr Account Executive
0
Great Food Stories Food Marketing Advertising EvansHardy+Young
Food CampaignsFood PRMedia
August 28, 2018

This is What Happens When You Have a Great Food Story

In the PR world the saying goes, “You’re only as good as your last story.” But, as food marketers we know good stories don’t just happen. They’re carefully curated to encourage a specific response. So, who is catching your attention with powerful food storytelling right now? Below are just a…
Read More
Taylor DeVries, PR Sr Account Executive
0
Two Food PR women sitting at table, Girl in stripes from EvansHardy+Young
Food PRFoodservice
July 31, 2018

4 Authentic Ways to Improve Your Food PR Approach

Technology is transforming the food and beverage industry, and along with it, our approach to food public relations (PR). Every day, journalists are scrambling to keep up by producing relevant stories, further pressured by the implementation of digital media. Everyone wants to be the first one to publish the latest…
Read More
Close
Close
Scroll to the bottom to agree