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Quarterly Food Advertising and Marketing Round-up Food CampaignsFood PRMedia
January 3, 2018

Quarterly Food Advertising and Marketing Round-up

After working in nearly every segment of the food industry for over 30 years, we have developed deep category insights into the consumer behavior and motivations that drive the purchasing, preparation, and consumption of food. As part of this process we’re constantly monitoring trends, strategies, and creative work for products…
Kirk Evans, VP/Assoc Creative Director
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Ignore the Competition: PR Lessons from Working with Food Commodity Boards Food PRFoodservice
December 20, 2017

Ignore the Competition: PR Lessons from Working with Food Commodity Boards

The best way to beat the competition, you ask?  Ignore them. It may sound like marketing blasphemy, but this bit of unconventional wisdom comes from nearly three decades of working on behalf of commodity board clients, who are prohibited from disparaging or even comparing themselves with the competition. Disparaging others…
Andrea Schepke, PR Director
Millenial dad grocery shopping
Millennial Dads Tackle Grocery Shopping Consumer Insights & TrendsRetail
June 27, 2017

Millennial Dads Tackle Grocery Shopping

It’s been a long-standing convention that food brand marketing should be directed toward women – moms in particular – as females have traditionally been the ones purchasing groceries on behalf of their families. But with the rise of the Millennial generation and accompanying gender role changes, it’s time to rethink…
Tori Brumfield, VP/Director of Client Services
Jackfruit Company NRA 2017
NRA 2017 Foodservice Trend Watch: Consumers Desire Healthful Diet Consumer Insights & TrendsExperiential & EventsFoodservice
June 20, 2017

NRA 2017 Foodservice Trend Watch: Consumers Desire Healthful Diet

Equal parts educational, exciting, and overwhelming, the National Restaurant Association (NRA) show once again proved a great opportunity to learn about foodservice trends and to network with like-minded peers and influencers. More than 2,000 companies displayed their products last month in Chicago during the largest annual gathering of the restaurant, foodservice, and hospitality industry. I…
Emily Nordee-Rogers, PR Director
How Grocery Retailers Capitalize on Convenience Retail
June 6, 2017

How Grocery Retailers Capitalize on Convenience

‘Convenience food’ was once a pejorative, but not anymore. Today, it’s practically a requirement for food brands to provide convenient products, even when delivering “clean”, gourmet or vegan options. As A. Elizabeth Stone stated in the Institute of Food Technologists’ “Top 10 Food Trends” report in April 2017, “Despite the recent media…
John Stranger, VP/Group Supervisor
EHY Native Advertise EatingWell Magazine With Pom
Food Brands Embrace Native Advertising in Print Media
June 1, 2017

Food Brands Embrace Native Advertising in Print

Native advertising, integrated content, custom content, branded content, advertorial, sponsored by, promotional feature… To the reader, is it advertising or editorial? As digital and social platforms continue to monetize with native in various forms, the popularity and learnings from digital has spread opportunities to the magazine field. While print advertorials…
Lily Katz-Smolenske, Senior VP Media Director
Honey Whiskey Cocktail
How To Influence Minds and Menus: Honey Creates a Buzz Food PRFoodservice
May 23, 2017

How To Influence Minds and Menus: Honey Creates a Buzz

The EH+Y team continually seeks new ways to increase honey usage among foodservice professionals on behalf of our client, the National Honey Board (NHB). We identified an opportunity for the NHB in the beverage category and delivered a robust, multi-year campaign that expanded honey cocktail menu penetration exponentially in the United…
Andrea Schepke, PR Director
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