Food Brands' Values Build Consumer Connection And Loyalty EvansHardy+Young
Food Marketers, You’re Now Being Measured By Your Actions As Much As Your Products Consumer Insights & TrendsOther
July 21, 2020

Food Marketers, You’re Now Being Measured By Your Actions As Much As Your Products

From the pandemic to the Black Lives Matter protests and subsequent boycotts and buycotts, food marketers are navigating the most complex marketplace in recent history. This environment has made consumers even more deliberate about the brands they support based on how they treat their employees, the planet and the communities in which…
NF admin
Grocery Trends Following COVID EHY
The New Grocery Landscape, Is It Fleeting or Here to Stay? Consumer Insights & TrendsRetail
June 29, 2020

The New Grocery Landscape, Is It Fleeting or Here to Stay?

With all the changes wrought by the coronavirus pandemic, only a crazy person would try to predict which of those changes in the grocery industry will stick and which will fall by the wayside. Well ... here I go. In July 1848, Jean-Baptiste Alphonse Karr, editor of Le Figaro and a novelist (mostly romances), wrote,…
John Stranger, VP/Group Supervisor
Shoppable Recipe CA Walnuts EH
Monetizing Recipe Content: How Food Commodity Boards Can Capitalize as Online Grocery Surges Consumer Insights & TrendsDigitalOther
June 18, 2020

Monetizing Recipe Content: How Food Commodity Boards Can Capitalize as Online Grocery Surges

If there’s anything food marketers have learned over the past couple of months, it is how important an e-commerce channel strategy is. With consumers urged to stay home, online grocery shopping has grown exponentially. Home delivery has become an essential service for those who are elderly or immunocompromised, and it has…
Jessica Stampe, Account Supervisor
COVID Advertising HUN Wines
“Viral Advertising” Takes on Whole New Meaning for Food Marketers During COVID-19 Food CampaignsMediaOther
June 2, 2020

“Viral Advertising” Takes on Whole New Meaning for Food Marketers During COVID-19

When it comes to the state of creativity in food advertising content, it goes without saying that the coronavirus has had a dramatic impact. Commercial shoots, like all nonessential activities, have been shut down during the crisis. But with so many people staying at home, consumers are spending more time…
Kirk Evans, VP/Assoc Creative Director
Media Consumption by Generations EvansHardy+Young
8 Media Questions You Should Be Asking When Recalibrating Your Food Media Plan During COVID-19 DigitalMediaOther
May 31, 2020

8 Media Questions You Should Be Asking When Recalibrating Your Food Media Plan During COVID-19

As the COVID-19 crisis seemingly begins to wane, the havoc that remains in its wake is still very much present. While many personal and business enterprises begin reassessing, at EvansHardy+Young (EHY) we are continuing to carefully recalibrate our clients' advertising media strategies. Like them, you're likely facing some of the same challenges…
Lily Katz-Smolenske, Senior VP Media Director
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