Chef throw flour black background EvansHardy+Young
The Hustlers, Innovators and Visionaries: a Collection of Foodservice Insights Food PRFoodservice
May 1, 2020

The Hustlers, Innovators and Visionaries: a Collection of Foodservice Insights

With America (and the world) forced to hunker down, it’s no surprise that the entire foodservice industry has been affected from every angle. Although some states have begun to open, for most of America, going out to a restaurant is not even an option. This unprecedented time has tasked food…
Emily Nordee-Rogers, PR Director
White and Pink Ice cream Scoops on Pink Background New Food Ads EvansHardy+Young
Top Trends in Recent QSR, CPG & Branded Commodity Marketing Food CampaignsMedia
April 22, 2020

Top Trends in Recent QSR, CPG & Branded Commodity Marketing

The first quarter of 2020 was proceeding nicely for food marketing creative efforts, when seemingly overnight, the world changed. Huge repercussions are currently being felt far and wide throughout the industry, and it will be interesting, to say the least, to see how food messaging and content pivots in the…
Kirk Evans, VP/Assoc Creative Director
AR Food Menu Halolamp EvansHardyYoung
The Food Industry is Pushing Innovation to New Heights Consumer Insights & TrendsDigital
April 15, 2020

The Food Industry is Pushing Innovation to New Heights

There’s a lot we can learn from the leaders who decided to be proactive rather than reactive, who quickly identified the potential benefits of technical innovation and created advantages during a time when few seemed to exist. They’ve offered us a glimpse of how the food industry is capable taking…
Keith Butler, VP/Digital Strategist
Empty Restaurant Covid-19 EvansHardy+Young
Foodservice Marketers: 6 Ways to Retool Programs and Support the Industry During COVID-19 Food PRFoodserviceOther
April 7, 2020

Foodservice Marketers: 6 Ways to Retool Programs and Support the Industry During COVID-19

Adaptability is essential in food marketing, even under ordinary circumstances. Not surprisingly, today’s profound uncertainty amid the COVID-19 crisis demands a degree of agility that most food marketers have never fully exercised. With immediate and mounting impacts on the foodservice industry, – the least of which may be the cancellation of…
Andrea Schepke, PR Director
Empty Grocery Shelves
Record Sales & Empty Shelves: The Short- and Long-Term Impact of COVID-19 on Supermarkets Consumer Insights & TrendsRetail
March 31, 2020

Record Sales & Empty Shelves: The Short- and Long-Term Impact of COVID-19 on Supermarkets

Businesses all over the country are shutting down as responses to COVID-19 increase daily. Meanwhile supermarkets are working around the clock. And they are one of the very few remaining places where people can’t avoid coming in close contact with each other. As supermarkets scramble to stay ahead of rapidly…
John Stranger, VP/Group Supervisor
Crowd of colorful faces for Social Targeting and Segmentation EvansHardy+Young
Why Social Media is the Best Tactic for Segmentation, Targeting and Positioning DigitalFood Campaigns
March 16, 2020

Why Social Media is the Best Tactic for Segmentation, Targeting and Positioning

The most universal truth among all communicators is: You’ve got to know your audience. For writers and comedians, it might be about how to hook your reader or get a laugh. But for marketers, the reason you have to know your audience is so you can segment, target and position toward…
Carina Ost, Social Media Supervisor
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