Media
March 25, 2022

7 Targeting Strategies Food Marketers Need to Know Now

These days, food magazines and grocery shelves seem filled with new products for very specific audiences—plant-based meat alternatives; allergen-aware cookies and snacks; sustainably-grown, aquaculture fish and shellfish.  Luckily, thanks to the current digital media offerings as well as the shift to digital-like capabilities of more traditional media such as streaming…
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Social Media Conversations in 2021 EvansHardy+Young
Digital
November 30, 2020

5 Ways to Keep Your Food Brand in the Social Media Conversation in 2021

As we say goodbye to 2020 — a most unprecedented year — social media food marketers find ourselves yet again in a tenuous position. We have to plan campaigns for the next year, set KPI goals and start negotiating contracts and partnerships. However, contrary to the hopes we had in…
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Neon Esport Controllers EvansHard+Young
Consumer Insights & TrendsDigitalFood CampaignsMedia
November 23, 2020

3 Increasingly Popular Media Platforms Your Food Brand Should Investigate Right Now

The confluence of better technology and COVID-19 stay-at-home orders has caused new and improved media platforms to emerge, and they are experiencing unexpected growth. While some of these platforms were around prior to the pandemic, consumers now engage with available digital platforms more frequently to stay informed, entertained and educated.…
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Keble College Dining Hall David Iliff
Food PRFoodservice
October 9, 2020

Back to School: How COVID Is Affecting University Foodservice Operators and Food Brands

College campuses have historically been a gold mine for food marketers, if you managed to break into their supply chain. They are notorious for driving volume for food brands and being trend incubators. By that, I mean they have been a wonderful platform for brands to test new formulations or products…
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How Influencers Help Cultivate Food Trends French Fry Board Orange Background EvansHardy+Young
DigitalFood Campaigns
May 26, 2020

How Influencers Help Cultivate Food Trends

Anyone who has worked in social media marketing has been asked the million-dollar question: “How can we make our content go viral?” But this is a loaded question. The answer depends on so many stars aligning. While "going viral" isn't a good social strategy, we have developed a formula that…
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Tito's Hand Cleanser Bottle EvansHardy+Young
Food CampaignsFood PR
March 26, 2020

5 Food & Beverage Brands Stepping up Right Here, Right Now

With COVID-19 taking over headlines, newsfeeds and digital happy hours, it’s hard to think about anything else. But the fact is, as food marketers we’re playing an integral role in providing stability and peace of mind to millions of Americans. As a few food brands are showing us, how we…
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Crowd of colorful faces for Social Targeting and Segmentation EvansHardy+Young
DigitalFood Campaigns
March 16, 2020

Why Social Media is the Best Tactic for Segmentation, Targeting and Positioning

The most universal truth among all communicators is: You’ve got to know your audience. For writers and comedians, it might be about how to hook your reader or get a laugh. But for marketers, the reason you have to know your audience is so you can segment, target and position toward…
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Unlock the power of press release evanshardyyoung
Food PR
January 14, 2020

Unlock the Power of the Press Release for the Digital Age

While changes in the way news is viewed, generated and distributed is evolving the way press releases are crafted, they still deserve a spot in your food marketing strategy. So stop asking yourself, "Is the press release dead?" Because in short, even with the evolving media landscape and endless information…
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fresh carrots hashtag
Food Campaigns
December 17, 2019

The Top Food Hashtag Holidays Your Brand Should Celebrate

When it comes to food holidays, your brand simply can’t afford to ignore them. We've all heard people complain that there is a frivolous food holiday for every single day of the year. While there is some truth to that (hello, Lima Bean Respect Day on April 20th), they are…
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Facebook Watch Instagram TV for Food Brands EvansHardy+Young
Digital
October 16, 2018

The Food Brand’s Guide to Facebook Watch & IGTV

Since its launch in 2005, YouTube has owned the video content niche on social media. That’s changing, if Facebook has any say in the matter. In the quest to expand their internet empire, Facebook has turned its attention to video content with two recent product launches in 2017 and 2018:…
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