January 28, 2020
Is Your Media Buy Working in the Crowded Food Landscape?
Introducing a new consumer packaged food item in a crowded category can present a multitude of marketing challenges. Media strategies that break through to the increasingly complex consumer targets need to be carefully planned. So how can you ensure your media plan delivers a high level of engagement? And make…
January 7, 2020
Traditions or Trends: Notable Food Marketing Creative
The fourth quarter of 2019 saw a slew of creative holiday-themed food marketing and advertising, including two meaty turns on what has become an odd and endearing annual tradition. In QSR news, last summer's Chicken Sandwich War reared its head once again. And in the grocery category, Sam’s Club introduced…
December 11, 2019
Grocery Shopping in 2031: Are you ready for a whole new world?
How will grocery shopping be different in 2031? Consider that the first iPhone was released just 12 years ago, and it has changed everything we do — from getting directions, booking travel, summoning a car, staying in touch with friends, reading the news, getting recommendations. You know what I am…
April 23, 2019
What Does the Customer Really Value in a Meal Kit?
If there’s one thing we learned about the meal kit business last year, it’s big business! But it’s also a complex and volatile industry. In this space where food and tech converge, intimately understanding the customer is a real challenge. And just when you think you’ve got everything figured out,…
October 30, 2018
New Ways Food Marketers are Using Artificial Intelligence
Historically, food marketers are not considered early adopters of new technologies. But this is all changing in some very new and profound ways. Artificial Intelligence (AI) is one area where food marketers are making use of the latest and greatest technical advances. And with this new technology able to deliver…
October 10, 2018
Food Marketers: Unlock the Magic of Seasonal Marketing
Forget the leaves changing, the fall season officially kicked off August 28, folks. That’s the day Starbucks began selling its seasonal favorite, the Pumpkin Spiced Latte. Or the “PSL” to anyone born after 1981. What’s up with this magical drink? Is it the 50 grams of sugar that has people…
September 18, 2018
5 of the Most Interesting Food Advertisements Right Now
After working in nearly every segment of the food industry for over 30 years, we have developed deep category insights into the consumer behavior and motivations that drive the purchasing, preparation, and consumption of food. As part of this process we’re constantly monitoring food advertising for trends, strategies, and creative…
September 11, 2018
Is Your Food Brand in the Conversation?
Having worked nearly 20 years in the fashion industry, I learned early on how trends come and go with the seasons. You can be hot one day, and easily gone the next. Learning to successfully navigate these swings can be the difference between being a fad or a thriving, sustainably…
September 6, 2018
7 Winning Grocers Right Now in the Supermarket War
It’s been a year since Amazon bought Whole Foods and turned the grocery industry on its ear. This seems like a good time to get a read on the impact this has had, to take stock of the dizzying acceleration in the rate of change in the industry, and to…
