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Consumer Insights & Trends
March 6, 2026

Redefining Value in the 2026 Economy – A Playbook for Food Brands

The food marketer’s guide to navigating consumer contradictions, protecting pricing power, and building lasting loyalty without discounting your way to irrelevance The Value Contradiction Every Food Marketer Faces The rules of consumer behavior are rapidly changing. Today's shoppers aren't choosing between premium and budget, they're curating a mix of both…
Tori Brumfield, VP/Director of Client Services 0
Public Relations / Brand Communications
January 16, 2026

More Than a Character: How Modern Mascots Drive Brand Recognition and Consumer Connection

When most people hear "mascot," they picture a costumed figure cheering from the sidelines at a football game. But for food marketers, mascots represent something far more strategic: proven brand assets that drive recognition, create emotional connections, and open doors to spaces where your brand wouldn't naturally fit. From Tony…
EvansHardy+Young Public Relations Team: Dana Valikai and Bri Payan 0
A woman relaxes on a bed with a TV and a bowl of chips, highlighting CPG and food branding in marketing.
Media
October 1, 2025

The Food Marketer’s Guide to Creating Breakthrough TV and Video Ads That Actually Drive Sales

Consumers encounter hundreds of video messages daily across traditional TV, CTV, streaming platforms, YouTube, and social media. Small to mid-sized food marketers investing in television and video advertising face a daunting challenge: How to ensure their ads actually break through.  The advertising industry often responds with complex solutions. "Attention metrics"…
Justin Poe, VP/Media Director 0
A man in an apron stands in a kitchen, representing a food marketing agency focused on branded produce.
Challenger Brand Strategy
July 16, 2025

Peer Power: How B2B Food Brands Build Credibility and Trust with Brand Ambassadors

Trust is everything in competitive B2B markets. For CPG food brands and commodity boards, this translates to a perennial challenge: how to establish and maintain credibility among discerning buyers with numerous options at their disposal—a challenge perfectly addressed in the food brands ambassador program guide. At the same time, the…
Katie Kuttler, Account Executive 0
A group of people enjoying a meal and wine together at a marketing agency event focused on food and branding.
Marketing Tactics
July 9, 2025

Boost Trust and Engagement with Strategic UGC Food Marketing

Today's consumers are more skeptical, discerning, and selective about the messages they believe. While traditional advertising still drives awareness, food brands using strategic UGC food marketing can engage audiences in authentic, transparent, and relevant ways that go beyond conventional ads. User-generated content (UGC) and influencer marketing have emerged as powerful…
Isabella Del Mese, Social Media Supervisor and Influencer Manager 0
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