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Consumer Insights & Trends
May 14, 2025

Mindful Consumption: What Gen Z’s Alcohol Choices Mean for Food Brands

Alcohol has long been associated with relaxation, socialization, and celebration. But CPG food marketers who track consumer trends know that Gen Z's relationship with alcohol looks significantly different.  In marked contrast to previous generations, Gen Z is shifting away from alcohol and towards wellness-focused, functional products. In fact, according to…
Marketing Tactics
May 7, 2025

How Food Brands Can Convert User-Generated Content into Trust and Engagement

Today's consumers are more skeptical, more discerning, and more selective about the messages they believe. While traditional advertising still commands reach and drives awareness, consumers expect brands to show up in ways that extend beyond traditional advertising and that demonstrate greater authenticity, transparency, and relevance. User-generated content (UGC) and influencer…
Brand ActivationChallenger Brand StrategySponsorship
April 11, 2025

How Idaho Potatoes Stole the Spotlight at the FIS World Cup—Without a Title Sponsorship

A fresh perspective on how support-level sponsorships can drive outsized impact for challenger brands In event marketing, title sponsorship is often seen as the only path to meaningful impact, especially at high-profile events. But visibility and value don’t always go to the highest bidder—and smart brands know it. With the…

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