April 22, 2020
Top Trends in Recent QSR, CPG & Branded Commodity Marketing
The first quarter of 2020 was proceeding nicely for food marketing creative efforts, when seemingly overnight, the world changed. Huge repercussions are currently being felt far and wide throughout the industry, and it will be interesting, to say the least, to see how food messaging and content pivots in the…
April 15, 2020
The Food Industry is Pushing Innovation to New Heights
There’s a lot we can learn from the leaders who decided to be proactive rather than reactive, who quickly identified the potential benefits of technical innovation and created advantages during a time when few seemed to exist. They’ve offered us a glimpse of how the food industry is capable taking…
April 7, 2020
Foodservice Marketers: 6 Ways to Retool Programs and Support the Industry During COVID-19
Adaptability is essential in food marketing, even under ordinary circumstances. Not surprisingly, today’s profound uncertainty amid the COVID-19 crisis demands a degree of agility that most food marketers have never fully exercised. With immediate and mounting impacts on the foodservice industry, – the least of which may be the cancellation of…
March 26, 2020
5 Food & Beverage Brands Stepping up Right Here, Right Now
With COVID-19 taking over headlines, newsfeeds and digital happy hours, it’s hard to think about anything else. But the fact is, as food marketers we’re playing an integral role in providing stability and peace of mind to millions of Americans. As a few food brands are showing us, how we…
February 13, 2020
Agency Jargon. Useless Soft Metrics. It’s Time for Food Agency BS Bingo!
We’ve all heard the saying, “If you can't dazzle them with brilliance, baffle them with BS.” If you ever feel like your agency is leaning a little too heavily on the “baffle” side of this equation, then it's time for you to deploy the Food Agency BS Bingo Card. It’s…
January 21, 2020
Why We Should Eliminate All Food Commodity Marketing Boards
I have a confession to make. I hate food commodity marketing boards. You may find my opinion surprising, given that my firm has enjoyed a great track record of helping food commodity marketing boards accomplish their goals for over thirty years. I’ll explain my reasoning in a minute. But first, we need a…
January 14, 2020
Unlock the Power of the Press Release for the Digital Age
While changes in the way news is viewed, generated and distributed is evolving the way press releases are crafted, they still deserve a spot in your food marketing strategy. So stop asking yourself, "Is the press release dead?" Because in short, even with the evolving media landscape and endless information…
January 7, 2020
Traditions or Trends: Notable Food Marketing Creative
The fourth quarter of 2019 saw a slew of creative holiday-themed food marketing and advertising, including two meaty turns on what has become an odd and endearing annual tradition. In QSR news, last summer's Chicken Sandwich War reared its head once again. And in the grocery category, Sam’s Club introduced…
