Media

August 6, 2025

The Quiet Powerhouse: Why Gen X Is Food Marketing’s Most Overlooked Opportunity

Food marketers everywhere are scrambling to decode the latest Gen Z slang and craft millennial-targeted messaging. Meanwhile, they’re missing a Gen X untapped marketing opportunity—the generation with the most purchasing power quietly decides what ends up in the shopping cart. Unintentional though it may be, this generational tunnel vision means…

Jessica Stampe, Account Supervisor 0

Brand Activation

August 5, 2025

The Food Brand Fashion Playbook: Collaborations, Collections, and Cultural Moments

When Panera's $200 Croissant Clutch (a style-forward handbag that actually keeps your breakfast sandwich warm) sold out within hours, it represented more than quirky merch. And when Ben & Jerry's collaborated with Nike to produce their limited-edition "Chunky Dunky" sneaker, they created more than footwear. They engineered a playful cultural…

Dana Valikai 0

Challenger Brand Strategy

June 16, 2025

Private Label is Rising. Here’s How Your CPG Food Brand Can Rise Above It.

When you walk down the freezer aisle of your local supermarket and reach for a bag of french fries, what guides your hand? The comfort of the familiar brand you've trusted for years, or the retailer's private label option that's $2 cheaper with surprisingly similar packaging? For millions of shoppers,…

Tori Brumfield, VP/Director of Client Services 0

Consumer Insights & Trends

May 14, 2025

Mindful Consumption: What Gen Z’s Alcohol Choices Mean for Food Brands

Alcohol has long been associated with relaxation, socialization, and celebration. But CPG food marketers who track consumer trends know that Gen Z's relationship with alcohol looks significantly different. In marked contrast to previous generations, Gen Z is shifting away from alcohol and towards wellness-focused, functional products. In fact, according to…

Jessica Stampe, Account Supervisor 0

Food Campaigns Media

April 9, 2025

Beyond the Hype: How Food Marketers Can Navigate the GLP-1 Revolution

CPG food marketers who've seen health trends come and go know how it usually goes: A buzzy diet captures consumer attention, prompts temporary shopping behavior shifts, then fades as quickly as it arrives. But GLP-1 medications like Ozempic and Wegovy are proving they have decidedly more staying power. With nearly…

Jessica Stampe, Account Supervisor 0

Media

January 27, 2025

The Rise of Virtual Influencers: Opportunities and Risks for CPG Food Brand Marketers

Influencers play a well-established role in B2C digital marketing. But a new, AI-driven tactic is emerging with the potential to shake up influencer marketing and open new doors for CPG food marketers in the process. “Virtual influencers” are precisely what they sound like — digital avatars created using AI and…

Ali Sommer Simioni 0

Consumer Insights & Trends

December 6, 2024

Beyond Health Food: How All CPG Food Brands Can Connect with Gen Z’s Wellness Revolution

The global consumer wellness market has exploded, reaching a staggering $1.8 trillion in 2024. At the forefront of this seismic growth? Gen Z. They aren’t just participating in wellness trends — they're redefining what wellness means, creating a fundamental shift in consumer expectations that CPG brands can't afford to ignore. …

Jessica Stampe, Account Supervisor 0

Digital

July 31, 2024

7 Social Media Tools and Trends For Your Next Food Marketing Campaign

For food marketers, keeping up with the latest social media trends and platforms demands constant adaptation. And lately, relying on traditional advertising avenues or even tried-and-true social networks doesn’t cut it. Just in the last year, platforms like TikTok and Instagram have emerged as full-fledged search engines, redefining how consumers…

Andrea Cade, Social Media Director 0

Consumer Insights & Trends

January 30, 2024

Food Advertising Creative Taps Popular Trends From A.I. to Cannabis

In this quarter’s food marketing creative trends report, the “food meets fashion” trend continues with QSR brands collaborating with popular shoemakers. Meanwhile, AI continues to impact the CPG category, and mainstream restaurant chains court cannabis culture. Finally, Pop-Tarts wins the internet with a college bowl game victory stunt that goes…

EHY Digital 0

Consumer Insights & Trends Digital

November 28, 2023

Fast-Breaking, Ongoing, and Macro Trends: Which Ones Are Worth the Chase?

You might be skilled at capitalizing on macro trends in the food industry, like healthy eating, certain sauces and condiments, or flavor pairings. Fast-breaking trends? Not so much. When you do identify a trend on social media, it feels like you’re late to the party. And by the time you…

Tori Brumfield, VP/Director of Client Services 0