National Restaurant Association Marketing Executive Group Presentation from EvansHardy+Young
Food PRFoodservice
June 13, 2017

MEG Food For Thought: Be Flawsome

We count on the National Restaurant Association’s Marketing Executives Group (MEG) to deliver fresh insights each year at its spring conference held in Chicago just prior to the NRA Show. With our client, the National Honey Board (NHB), serving as a repeat sponsor, we have had the opportunity to capture these nuggets…
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Honey Whiskey Cocktail
Food PRFoodservice
May 23, 2017

How To Influence Minds and Menus: Honey Creates a Buzz

The EH+Y team continually seeks new ways to increase honey usage among foodservice professionals on behalf of our client, the National Honey Board (NHB). We identified an opportunity for the NHB in the beverage category and delivered a robust, multi-year campaign that expanded honey cocktail menu penetration exponentially in the United…
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Idaho Potato Truck on Hughes Barge in NYC
Experiential & EventsFood PRMedia
May 2, 2017

The Big Idaho Potato Tours The Big Apple

The Big Idaho® Potato Truck had already generated hundreds of millions of media impressions across the country, but it was simply too big to drive on the streets of New York City. We knew it would take a highly unusual event to capture New Yorkers’ interest. It would have to be outlandish…
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Honey Melon Mojito Omni Hotel
Foodservice
April 21, 2017

Secret Ingredient for Next-Level Foodservice Marketing

It may sound like a good thing: foodservice marketing plans so detailed that they account for the smallest details and associated costs. And yet, the best plans are those that leave some things TBD. It’s hard, I know. It takes confidence, vision, and vigilance. But, in my experience, less really is…
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Idaho Potato Farmer in blue hat with dog sitting on couch watching TV of EvansHardy+Young Commercial
DigitalFood CampaignsMedia
March 11, 2017

TV Ads Still the Most Powerful Medium for Building Food Brands

In 2017, for the first time ever, digital media spending is expected to overtake TV advertising: businesses around the world will spend more in internet advertising than television. According to eMarketer, in the US, TV’s share will be at 35.8% of Total Media Ad spend and Digital at 38.4%. So it…
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Andrea Schepke and Taylor DeVries at IFEC with EvansHardy+Young
Food PRFoodservice
February 28, 2017

Harnessing The Power Of Networking For Foodservice Clients

After nearly a decade managing foodservice accounts and despite the ascendency of the Digital Age, one thing is clear: industry networking remains a critical ingredient of foodservice marketing and public relations. When I map the most successful partnerships and programs executed on behalf of long-standing client, National Honey Board (NHB), for example,…
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Three iPhones held up by different hands taking picture of food on table
Digital
February 14, 2017

What Food Brands Need To Know About Influencer Marketing

For food brands, content marketing works to attract and engage the right audience with the intention of selling product directly to consumers or increasing exposure on menus. Building an audience usually takes time, but there is one proven shortcut: work with influencers. Influencer marketing is a form of relationship-building—a way to…
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White plate of colorful food on metal table with hands garnishing
Consumer Insights & Trends
February 10, 2017

7 Habits Of Highly Effective Fruit & Veggie Marketers

Stephen Covey first published his hugely popular book, The Seven Habits of Highly Effective People, back in 1989. Since then, a cottage industry seems to have risen up with various pundits proposing their own “seven habits” lists for all kinds of industries and interests. I’m no pundit—and I’m certainly no Stephen…
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Smiling older couple on motorcycle with woman's arm raised
Consumer Insights & Trends
December 7, 2016

Marketing Food To Millennials Is All The Rage, But Don’t Forget Boomers

Boston University researchers estimate that 3 million baby boomers will live to be 100 years old. So when it comes to marketing food brands, while it’s all the rage to market to millennials right now, it’s also a good idea not to forget boomers just yet -- mainly because they’ve got a lot…
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