4 Changes to Watch in the Grocery Business Right Now

Retail

April 9, 2019

4 Changes to Watch in the Grocery Business Right Now

Many years ago, I spent a summer working construction. One day the crew boss told me to pick up all the nails that had been dropped on the site (I was clearly unskilled labor) before quitting time. By 1:30 it was obvious to me there was no way I was…

John Stranger, VP/Group Supervisor

New Food Ads for Quarter One of 2019 - Food Marketing EvansHardy+Young

Food Campaigns Food PR

April 2, 2019

Here is What Happened in Food Advertising This Quarter

The first quarter of 2019 saw some great breakthrough creative food advertising and marketing efforts from food brands including The Wonderful Company, Devour Frozen Foods, Hidden Valley Ranch and more. Nowadays, of course, high concept campaigns like these are almost always centered around, or at least include, a social and…

Kirk Evans, VP/Assoc Creative Director

Consumer Insights & Trends Food PR

March 19, 2019

Recipe for Love: How Food is Influencing Online Dating

We’ve all heard the saying the way to a wo/man’s heart is through their stomach. So, it shouldn’t be a surprise to learn food plays a central role in people’s feelings toward each other. It may even be a predictor of the people we find ourselves attracted to. Let me…

Emily Nordee-Rogers, PR Director

Media

March 12, 2019

Unlock New Food Prospects with Improved Media Targeting

With the rise of the millennial generation, food priorities are shifting. Often more inquisitive about their food from source to plate, this digital native is applying greater pressure on food brands. Demanding transparency, they expect honesty in marketing messaging and public persona. Amanda Topper, Food Analyst at Mintel, captures this…

Lily Katz-Smolenske, Senior VP Media Director

Food Campaigns Food PR Media

February 19, 2019

4 New Food PR Stunts that Attracted Big Media Attention

Share of voice has become extremely competitive within the food industry. Food marketers are going to great lengths to make their voice standout from the rest. This fierce competition has led to some of the most creative food PR campaigns to date. Here are a few noteworthy moments that captured…

Madison Serrano, PR Sr Account Executive

The Food Snacking Trend is Over EvansHardy+Young

Consumer Insights & Trends Retail

February 12, 2019

The Snacking Trend is Over

That’s right, snacking should no longer be considered a food trend. It’s now the new normal and it's here to stay. In fact, 50% of all eating occasions are now snacks. A December Mintel report states that 94% of adults snack daily, which raises the question, what are those other…

John Stranger, VP/Group Supervisor

Content Marketing Food Marketing EvansHardy+Young

Digital

February 7, 2019

Food Content Marketers: Time to Put on Your Publishing Hat

You’ve definitely heard the old adage, content is king. But how exactly, can your food brand rule the content kingdom? In the year ahead, content marketing integration and adopting a publishing model might just be the most effective and efficient way possible. Perhaps you made a business goal for 2019…

Carina Ost, Social Media Supervisor

Chef Collaborations Food Marketing EvansHardy+Young

Food PR Foodservice

January 30, 2019

Chef Collaborations for the Win in 2019

While chef competition continues to drive ratings of popular TV shows like Chopped and Top Chef, an altogether different dynamic is trending off-screen: Chef Collaborations. A quick online search of “chef collabs” nets a seemingly endless and intriguing menu of chef and cross-concept pairings. Perhaps the Dog Haus Chef Collaboration…

Andrea Schepke, PR Director

Millennials sitting with coffee looking at phone for Social Media Marketing

Digital

January 22, 2019

How to Make the Best Investment in Social Media in 2019

Veteran social media strategists know from experience that what’s true one week may not be the next in this sometimes turbulent digital marketplace. Luckily, we’re tuned in to all the twists and turns of the biggest social platforms, serving up the most important updates your food brand needs to know.…

Bre Rodriguez, Social Media Supervisor

New Food Ads January 2019 Food Marketing Advertising

Food Campaigns Food PR Media

January 15, 2019

5 Hilarious Food Advertising Moments to Kick-off 2019

The new year is here, and with it comes new and exciting ideas from the world of food advertising and marketing. In the year ahead, we’ll continue to monitor creative trends and publish a sampling of noteworthy recent work that has caught our eye. For our first installment of 2019,…

Kirk Evans, VP/Assoc Creative Director